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The differences between digital account managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Digital Account Manager | Marketing Manager | |
| Yearly salary | $63,612 | $104,550 |
| Hourly rate | $30.58 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,790 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Digital account managers and marketing managers have different pay scales, as shown below.
| Digital Account Manager | Marketing Manager | |
| Average salary | $63,612 | $104,550 |
| Salary range | Between $47,000 And $85,000 | Between $71,000 And $153,000 |
| Highest paying City | Washington, DC | Menlo Park, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Verizon Communications | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a digital account manager and a marketing manager in terms of educational background:
| Digital Account Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and marketing managers' demographics:
| Digital Account Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |