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The differences between digital account managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Digital Account Manager | Media Manager | |
| Yearly salary | $63,612 | $96,475 |
| Hourly rate | $30.58 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,790 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Digital account managers and media managers have different pay scales, as shown below.
| Digital Account Manager | Media Manager | |
| Average salary | $63,612 | $96,475 |
| Salary range | Between $47,000 And $85,000 | Between $66,000 And $140,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Verizon Communications | Meta |
| Best paying industry | Professional | Automotive |
There are a few differences between a digital account manager and a media manager in terms of educational background:
| Digital Account Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and media managers' demographics:
| Digital Account Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |