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Digital account manager vs media manager

The differences between digital account managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a media manager are digital marketing, kpis, and media planning.

Digital account manager vs media manager overview

Digital Account ManagerMedia Manager
Yearly salary$63,612$96,475
Hourly rate$30.58$46.38
Growth rate10%10%
Number of jobs147,790110,888
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Digital account manager vs media manager salary

Digital account managers and media managers have different pay scales, as shown below.

Digital Account ManagerMedia Manager
Average salary$63,612$96,475
Salary rangeBetween $47,000 And $85,000Between $66,000 And $140,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandPennsylvania
Best paying companyVerizon CommunicationsMeta
Best paying industryProfessionalAutomotive

Differences between digital account manager and media manager education

There are a few differences between a digital account manager and a media manager in terms of educational background:

Digital Account ManagerMedia Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 81%
Most common majorMarketingCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital account manager vs media manager demographics

Here are the differences between digital account managers' and media managers' demographics:

Digital Account ManagerMedia Manager
Average age3939
Gender ratioMale, 46.8% Female, 53.2%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital account manager and media manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Digital account manager vs media manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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