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The differences between digital account managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a planning manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Digital Account Manager | Planning Manager | |
| Yearly salary | $63,612 | $98,486 |
| Hourly rate | $30.58 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 147,790 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Digital account managers and planning managers have different pay scales, as shown below.
| Digital Account Manager | Planning Manager | |
| Average salary | $63,612 | $98,486 |
| Salary range | Between $47,000 And $85,000 | Between $71,000 And $135,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Verizon Communications | ZS |
| Best paying industry | Professional | Technology |
There are a few differences between a digital account manager and a planning manager in terms of educational background:
| Digital Account Manager | Planning Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and planning managers' demographics:
| Digital Account Manager | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |