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Digital account manager vs planning manager

The differences between digital account managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a planning manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a planning manager are project management, customer service, and strong analytical.

Digital account manager vs planning manager overview

Digital Account ManagerPlanning Manager
Yearly salary$63,612$98,486
Hourly rate$30.58$47.35
Growth rate10%10%
Number of jobs147,790137,190
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does a planning manager do?

Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.

Digital account manager vs planning manager salary

Digital account managers and planning managers have different pay scales, as shown below.

Digital Account ManagerPlanning Manager
Average salary$63,612$98,486
Salary rangeBetween $47,000 And $85,000Between $71,000 And $135,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyVerizon CommunicationsZS
Best paying industryProfessionalTechnology

Differences between digital account manager and planning manager education

There are a few differences between a digital account manager and a planning manager in terms of educational background:

Digital Account ManagerPlanning Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 72%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital account manager vs planning manager demographics

Here are the differences between digital account managers' and planning managers' demographics:

Digital Account ManagerPlanning Manager
Average age3939
Gender ratioMale, 46.8% Female, 53.2%Male, 64.1% Female, 35.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital account manager and planning manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Planning manager example responsibilities.

  • Lead a team that contribute to Mexico achieving the #1 market position through the implementation of CPFR and sales support.
  • Manage commodities teams in support of program execution.
  • Lead initial rollout of JDA / manugistics concepts and forecasting operations.
  • Manage and analyze monthly OTB opportunities base on receipt projections using JDA.
  • Used people skills managing upward to build corporate consensus on ISO processes and controls.
  • Develop an ABC class system, which lead to a $1,000,000 inventory reduction.
  • Show more

Digital account manager vs planning manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common planning manager skills
  • Project Management, 11%
  • Customer Service, 8%
  • Strong Analytical, 7%
  • KPIs, 7%
  • Demand Planning, 7%
  • Capacity Planning, 4%

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