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Digital account manager vs pricing manager

The differences between digital account managers and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a pricing manager. Additionally, a pricing manager has an average salary of $109,525, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.

Digital account manager vs pricing manager overview

Digital Account ManagerPricing Manager
Yearly salary$63,612$109,525
Hourly rate$30.58$52.66
Growth rate10%10%
Number of jobs147,790119,997
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 66%
Average age3939
Years of experience1010

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does a pricing manager do?

Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.

Digital account manager vs pricing manager salary

Digital account managers and pricing managers have different pay scales, as shown below.

Digital Account ManagerPricing Manager
Average salary$63,612$109,525
Salary rangeBetween $47,000 And $85,000Between $80,000 And $149,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandArizona
Best paying companyVerizon CommunicationsMcKinsey & Company Inc
Best paying industryProfessionalTechnology

Differences between digital account manager and pricing manager education

There are a few differences between a digital account manager and a pricing manager in terms of educational background:

Digital Account ManagerPricing Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 66%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital account manager vs pricing manager demographics

Here are the differences between digital account managers' and pricing managers' demographics:

Digital Account ManagerPricing Manager
Average age3939
Gender ratioMale, 46.8% Female, 53.2%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital account manager and pricing manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Pricing manager example responsibilities.

  • Create RFQ for large orders, manage wholesale dealer price lists, and constantly negotiate better pricing on goods.
  • Manage operational compliance with terms and conditions to include the creation and management of SLA's and KPI's.
  • Manage personnel for all procurement relate activities in support of these commodities (measure by a prescribe set of metrics).
  • Manage the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
  • Prepare and develop complete cost proposals in accordance with specify RFP requirements and the established corporate estimating system.
  • Write ad hoc SQL queries as needed.
  • Show more

Digital account manager vs pricing manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common pricing manager skills
  • Analytics, 15%
  • Pricing Strategy, 11%
  • Strategic Pricing, 5%
  • Customer Service, 5%
  • Strong Analytical, 5%
  • SQL, 4%

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