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The differences between digital account managers and senior account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital account manager, becoming a senior account manager takes usually requires 6-8 years. Additionally, a senior account manager has an average salary of $86,129, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a senior account manager are customer service, account management, and project management.
| Digital Account Manager | Senior Account Manager | |
| Yearly salary | $63,612 | $86,129 |
| Hourly rate | $30.58 | $41.41 |
| Growth rate | 10% | 5% |
| Number of jobs | 147,790 | 161,354 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
A senior account manager is in charge of managing and overseeing accounts in sales work, ensuring to meet all sales targets. Among the tasks of a senior account manager includes taking the lead and supervising workforce to its efficiency, devising strategies, and coming up with new opportunities to boost sales and strengthen client base. Moreover, it is also the task of a senior account manager to engage with clients, focusing on networking to attain better deals.
Digital account managers and senior account managers have different pay scales, as shown below.
| Digital Account Manager | Senior Account Manager | |
| Average salary | $63,612 | $86,129 |
| Salary range | Between $47,000 And $85,000 | Between $57,000 And $128,000 |
| Highest paying City | Washington, DC | Richmond, VA |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Verizon Communications | NVIDIA |
| Best paying industry | Professional | Technology |
There are a few differences between a digital account manager and a senior account manager in terms of educational background:
| Digital Account Manager | Senior Account Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between digital account managers' and senior account managers' demographics:
| Digital Account Manager | Senior Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 58.4% Female, 41.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |