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Digital account manager vs web content manager

The differences between digital account managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital account manager and a web content manager. Additionally, a web content manager has an average salary of $74,186, which is higher than the $63,612 average annual salary of a digital account manager.

The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a web content manager are web content, content management system, and wordpress.

Digital account manager vs web content manager overview

Digital Account ManagerWeb Content Manager
Yearly salary$63,612$74,186
Hourly rate$30.58$35.67
Growth rate10%10%
Number of jobs147,79061,192
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a digital account manager do?

A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

Digital account manager vs web content manager salary

Digital account managers and web content managers have different pay scales, as shown below.

Digital Account ManagerWeb Content Manager
Average salary$63,612$74,186
Salary rangeBetween $47,000 And $85,000Between $49,000 And $110,000
Highest paying CityWashington, DCSan Mateo, CA
Highest paying stateRhode IslandCalifornia
Best paying companyVerizon CommunicationsGap Inc.
Best paying industryProfessionalTechnology

Differences between digital account manager and web content manager education

There are a few differences between a digital account manager and a web content manager in terms of educational background:

Digital Account ManagerWeb Content Manager
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 74%
Most common majorMarketingCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital account manager vs web content manager demographics

Here are the differences between digital account managers' and web content managers' demographics:

Digital Account ManagerWeb Content Manager
Average age3939
Gender ratioMale, 46.8% Female, 53.2%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital account manager and web content manager duties and responsibilities

Digital account manager example responsibilities.

  • Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
  • Lead data visualization and create compelling reports that provide strategic implications.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Work with SEM and SEO strategists.
  • Plan and execute SEM, SEO, target display, pre-roll, email, and social media advertising campaigns.
  • Address and resolve JIRA tickets.
  • Show more

Web content manager example responsibilities.

  • Create and manage content for college website using HTML5, CSS, and Javascript.
  • Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
  • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
  • Manage social media marketing, including Instagram
  • Develop MBUSA's sites using XML, XSLT and JSP.
  • Design WordPress landing pages for events and promotions.
  • Show more

Digital account manager vs web content manager skills

Common digital account manager skills
  • Digital Marketing, 27%
  • Digital Account, 8%
  • Account Management, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • Project Management, 3%
Common web content manager skills
  • Web Content, 23%
  • Content Management System, 4%
  • WordPress, 4%
  • Google Analytics, 4%
  • Digital Marketing, 4%
  • HTML, 3%

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