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The differences between digital marketing analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing analyst, becoming an analyst takes usually requires 2-4 years. Additionally, an analyst has an average salary of $73,007, which is higher than the $69,456 average annual salary of a digital marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Digital Marketing Analyst | Analyst | |
| Yearly salary | $69,456 | $73,007 |
| Hourly rate | $33.39 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 99,835 | 253,138 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Digital marketing analysts and analysts have different pay scales, as shown below.
| Digital Marketing Analyst | Analyst | |
| Average salary | $69,456 | $73,007 |
| Salary range | Between $50,000 And $95,000 | Between $53,000 And $99,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Morgan Lewis | The Citadel |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing analyst and an analyst in terms of educational background:
| Digital Marketing Analyst | Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 67% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital marketing analysts' and analysts' demographics:
| Digital Marketing Analyst | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |