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The differences between digital marketing analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing analyst and a marketing analyst. Additionally, a digital marketing analyst has an average salary of $69,456, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a digital marketing analyst include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Digital Marketing Analyst | Marketing Analyst | |
| Yearly salary | $69,456 | $59,380 |
| Hourly rate | $33.39 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 99,835 | 95,650 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital marketing analyst is primarily in charge of performing research and analysis of marketing trends to develop new campaign strategies. They mostly prepare visual reports and presentations, coordinate with fellow marketing personnel, participate in creative meetings, gather data from clients, keep up to date with the latest trends, and identify new sales opportunities for the marketing team to utilize. Furthermore, a digital marketing analyst must adhere to all the policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Digital marketing analysts and marketing analysts have different pay scales, as shown below.
| Digital Marketing Analyst | Marketing Analyst | |
| Average salary | $69,456 | $59,380 |
| Salary range | Between $50,000 And $95,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Morgan Lewis | Meta |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing analyst and a marketing analyst in terms of educational background:
| Digital Marketing Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing analysts' and marketing analysts' demographics:
| Digital Marketing Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |