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The differences between digital marketing associates and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Marketing Associate | Digital Marketing Consultant | |
| Yearly salary | $55,145 | $71,064 |
| Hourly rate | $26.51 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital marketing associates and digital marketing consultants have different pay scales, as shown below.
| Digital Marketing Associate | Digital Marketing Consultant | |
| Average salary | $55,145 | $71,064 |
| Salary range | Between $39,000 And $76,000 | Between $49,000 And $101,000 |
| Highest paying City | Wilmington, DE | Washington, DC |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | Booz Allen Hamilton |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a digital marketing associate and a digital marketing consultant in terms of educational background:
| Digital Marketing Associate | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and digital marketing consultants' demographics:
| Digital Marketing Associate | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |