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The differences between digital marketing associates and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing associate, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Marketing Associate | Digital Marketing Manager | |
| Yearly salary | $55,145 | $99,563 |
| Hourly rate | $26.51 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 84,359 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital marketing associates and digital marketing managers have different pay scales, as shown below.
| Digital Marketing Associate | Digital Marketing Manager | |
| Average salary | $55,145 | $99,563 |
| Salary range | Between $39,000 And $76,000 | Between $71,000 And $138,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | Conrad N. Hilton Foundation |
| Best paying industry | Retail | - |
There are a few differences between a digital marketing associate and a digital marketing manager in terms of educational background:
| Digital Marketing Associate | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and digital marketing managers' demographics:
| Digital Marketing Associate | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |