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The differences between digital marketing associates and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketer. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Digital Marketing Associate | Marketer | |
| Yearly salary | $55,145 | $39,944 |
| Hourly rate | $26.51 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 23,165 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Digital marketing associates and marketers have different pay scales, as shown below.
| Digital Marketing Associate | Marketer | |
| Average salary | $55,145 | $39,944 |
| Salary range | Between $39,000 And $76,000 | Between $18,000 And $86,000 |
| Highest paying City | Wilmington, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | Apple |
| Best paying industry | Retail | Technology |
There are a few differences between a digital marketing associate and a marketer in terms of educational background:
| Digital Marketing Associate | Marketer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 59% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketers' demographics:
| Digital Marketing Associate | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |