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The differences between digital marketing associates and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing communications assistant. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $51,115 average annual salary of a marketing communications assistant.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Digital Marketing Associate | Marketing Communications Assistant | |
| Yearly salary | $55,145 | $51,115 |
| Hourly rate | $26.51 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Digital marketing associates and marketing communications assistants have different pay scales, as shown below.
| Digital Marketing Associate | Marketing Communications Assistant | |
| Average salary | $55,145 | $51,115 |
| Salary range | Between $39,000 And $76,000 | Between $34,000 And $76,000 |
| Highest paying City | Wilmington, DE | Neptune, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | Microsoft |
| Best paying industry | Retail | Finance |
There are a few differences between a digital marketing associate and a marketing communications assistant in terms of educational background:
| Digital Marketing Associate | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 73% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing communications assistants' demographics:
| Digital Marketing Associate | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |