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The differences between digital marketing associates and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital marketing associate and a marketing & events coordinator. Additionally, a digital marketing associate has an average salary of $55,145, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Digital Marketing Associate | Marketing & Events Coordinator | |
| Yearly salary | $55,145 | $41,447 |
| Hourly rate | $26.51 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 84,359 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Digital marketing associates and marketing & events coordinators have different pay scales, as shown below.
| Digital Marketing Associate | Marketing & Events Coordinator | |
| Average salary | $55,145 | $41,447 |
| Salary range | Between $39,000 And $76,000 | Between $31,000 And $54,000 |
| Highest paying City | Wilmington, DE | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | A.T. Kearney |
| Best paying industry | Retail | Start-up |
There are a few differences between a digital marketing associate and a marketing & events coordinator in terms of educational background:
| Digital Marketing Associate | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital marketing associates' and marketing & events coordinators' demographics:
| Digital Marketing Associate | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |