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The differences between digital marketing associates and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital marketing associate, becoming a specialist takes usually requires 1-2 years. Additionally, a specialist has an average salary of $58,013, which is higher than the $55,145 average annual salary of a digital marketing associate.
The top three skills for a digital marketing associate include digital marketing, google analytics and marketing campaigns. The most important skills for a specialist are patients, customer service, and work ethic.
| Digital Marketing Associate | Specialist | |
| Yearly salary | $55,145 | $58,013 |
| Hourly rate | $26.51 | $27.89 |
| Growth rate | 19% | 10% |
| Number of jobs | 84,359 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 49% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
The job of a digital marketing associate is to oversee the digital marketing campaigns and programs of an organization. You will be responsible for developing and implementing the digital marketing strategy to promote the company's websites, social media platforms, and other web-based resources. Other duties include assisting with digital marketing management, internet marketing, and other digital projects, understanding the various tools and channels such as email marketing and web analytics, and keeping abreast of the latest trends in digital marketing.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Digital marketing associates and specialists have different pay scales, as shown below.
| Digital Marketing Associate | Specialist | |
| Average salary | $55,145 | $58,013 |
| Salary range | Between $39,000 And $76,000 | Between $32,000 And $104,000 |
| Highest paying City | Wilmington, DE | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | JPMorgan Chase & Co. | The Citadel |
| Best paying industry | Retail | - |
There are a few differences between a digital marketing associate and a specialist in terms of educational background:
| Digital Marketing Associate | Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 49% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between digital marketing associates' and specialists' demographics:
| Digital Marketing Associate | Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |