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Digital marketing manager jobs in Lafayette, IN

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  • Digital Marketing Manager

    Jfandco

    Digital marketing manager job in Lafayette, IN

    Digital Marketing Manager inen: JFandCo.inen is a fast-growing online retailer offering a wide range of high-quality clothing, accessories, and home goods. We are committed to providing our customers with the latest trends and styles at affordable prices. With a focus on innovation and customer satisfaction, we are constantly looking for talented individuals to join our team and help us continue to excel in the world of fashion and e-commerce. Job Summary: As a Digital Marketing Manager at JFandCo.inen, you will be responsible for developing, implementing, and managing our company's overall digital marketing strategy. You will oversee all digital marketing campaigns, from concept to execution, across various platforms such as social media, email, and search engines. By combining your expertise in digital marketing with our product offerings, you will play a crucial role in driving brand awareness, customer acquisition, and retention. Key Responsibilities: - Develop and implement digital marketing campaigns to increase brand awareness and drive customer acquisition and retention - Manage the company's presence on various digital platforms including social media, email marketing, and search engines - Analyze and interpret key data metrics and insights to improve campaign performance and marketing strategies - Collaborate with the design team to create visually appealing and effective marketing materials for digital channels - Monitor and stay up-to-date on industry trends and competition to ensure our marketing strategies remain competitive - Develop and manage the digital marketing budget, tracking expenses and ROI regularly - Work closely with cross-functional teams such as product, sales, and operations to align marketing efforts with company goals and initiatives - Manage and oversee the performance and development of the digital marketing team Qualifications: - Bachelor's degree in marketing, digital media, or a related field - Proven working experience as a Digital Marketing Manager, preferably in the e-commerce industry - In-depth knowledge of various digital marketing channels such as social media, email marketing, PPC, and SEO - Experience with analytics tools such as Google Analytics, AdWords, and social media insights - Strong analytical skills and ability to interpret data to make informed decisions - Excellent project management skills and ability to work under tight deadlines - Strong communication and collaboration skills - Up-to-date with the latest trends and best practices in digital marketing - A creative mindset and the ability to think outside the box Join Our Team: At JFandCo.inen, we value innovation, teamwork, and dedication. If you have a passion for digital marketing and a creative mindset, we want you to join our team and help us take our brand to the next level. In addition to a competitive salary and benefits package, you will have the opportunity to work in a dynamic and fast-paced environment, with a team that is passionate about what they do. Apply now and let's build the future of fashion together!
    $79k-116k yearly est. 60d+ ago
  • Student - Social Media Manager

    Purdue University 4.1company rating

    Digital marketing manager job in West Lafayette, IN

    The Department of English and World Languages seeks a student to help promote Department programs on social media and to assist with tabling at events. Education * PNW Student Responsibilities * Regularly create appropriate content and post department events, upcoming classes, and fun moments from classes or department events to the department social media channels (instagram / FB, MyPNWLife). * Attend tables at University promotional events including Preview PNW days. * Monitor unofficial PNW snapchat and other channels. * Create contact list of students with an interest in EWL programs. Requirements: * English teaching, writing, or literature major or minor preferred but not required. * Work study eligible preferred but not required. * Knowledge of writing, social media, and ability to produce graphics and short videos appropriate for student audience required. * Job entails approximately 5 hours per week. FLSA Status Non-Exempt Apply now Posting Start Date: 11/5/25
    $47k-61k yearly est. 37d ago
  • Marketing & Commerce Managed Service Design Manager

    Accenture 4.7company rating

    Digital marketing manager job in Carmel, IN

    We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: ********************** You are: If you relish delivering business, engaging with great brands and aiding clients to transform their marketing and digital organizations, we want to meet you! If you love innovating and building industry leading digital solutions, we want to meet you!! There is never a typical day at Accenture Song, that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Your role will require you to directly work with clients to bring ideas and innovation to life, building customer relationships and digital marketing, ecommerce, and omni-channel solutions. You will aid our clients in transforming their marketing organizations - Strategize, design, develop and implement operating models, organizational constructs that enable our clients to change the manner in which they deliver value through marketing. You will also be accountable for helping to drive and deliver new ideas with clients and lead teams to ensure client value. You'll engage in projects that design and stand up/activate Accenture's agency services. You'll lead strategic engagements and teams that encompass a wide range of activities, including assessments and roadmaps to provide recommendations, and activating new ways of working using agile rhythms and enabling leading digital platforms such as Adobe and Salesforce. The work: · Develop new operating models and organizational structures for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes · Lead teams to deliver value through developing new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand-up transformational changes within their organization · Gather and analyze information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and orchestrate roadmaps, organizations and operations to deliver this · Identify ineffectiveness and areas of opportunity within a client's marketing organization and determine strategic implications. Lead teams to define detailed plans, inclusive of people, process and technology, to generate improvements · Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a "new way of working" · Engage with working leadership level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives · Support new business opportunities through participating in pitches and RFP responses · Collaborate with other functional teams to deliver more holistic transformation solutions such as brand, creative and marketing strategy · Support and participate in thought leadership for marketing challenges to orchestrate and operate in new ways, including Agile Marketing, to achieve their goals · Lead activation engagements to aid clients to operate in new ways, in agile rhythms and to make the most of experience platforms such as Adobe. Here's what you'll need: + Minimum 6 years of marketing/marketing operations experience with integrated CRM, direct-response and/or data-driven marketing with/for B2C, B2B or B2B2C organizations + Minimum 3 years in a leadership capacity defining strategies and plans that improve and grow business outcomes + Minimum 2 years of experience consulting, as a marketing strategist or defining process and organizational design solutions in a business environment + Minimum 5 years of experience working within a digital business or digital agency + Minimum 5 years of professional services in digital business, or digital marketing to include solutions for Fortune 500 clients, Bonus points if: + Bachelor's degree or equivalent (minimum 12 years) work experience + Core management consulting skills including: + Strategic skills: strong critical thinker, ability to architect solutions, and clearly communicate strategic ideas in a clear, simple manner + Subject matter knowledge in integrated marketing operations and processes with expertise in understanding nuances of data-driven multichannel relationship marketing organizations that cross web, mobile, social, email, and traditional direct marketing channels and working with leading class digital platforms such as Adobe + Experience leading and facilitating working sessions with both teams and leaders, + Experience architecting, implementing and managing organizational change a plus + Experience designing, developing and implementing marketing and digital processes and ways of working that bring agility to teams, as well as + rolling out new organizational capabilities / Knowledge of digital marketing best practices and leading measurements + Ability to establish and grow long term trusted relationships over time. Being the trusted "go-to" person + Proven experience leading teams to deliver quality results and outputs per agreed timelines and plans + Self-starter with strong organizational skills + Willingness to learn new things, innovate and grow + Able to collaborate across disciplines, teams and organizational lines + Understanding of CRM strategic concepts and services. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here. (************************************************************ Role Location Annual Salary Range California $94,400 to $293,800 Cleveland $87,400 to $235,000 Colorado $94,400 to $253,800 District of Columbia $100,500 to $270,300 Illinois $87,400 to $253,800 Maryland $94,400 to $253,800 Massachusetts $94,400 to $270,300 Minnesota $94,400 to $253,800 New York/New Jersey $87,400 to $293,800 Washington $100,500 to $270,300 Requesting an Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at **************** or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Equal Opportunity Statement (******************************************************************************************************************************************** Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women. Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information. California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information. Please read Accenture's Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
    $100.5k-270.3k yearly 60d+ ago
  • Social Media Manager- Java House

    Heartland Fpg

    Digital marketing manager job in Carmel, IN

    ABOUT JAVA HOUSE We're not just crafting cold brew - we're revolutionizing the beverage industry. At Java House, our Peel & Pour Pods are redefining how cold brew is experienced, delivering café-quality coffee with unmatched convenience -- zero equipment and zero hassle, just amazingly smooth and bold flavor in every pod. Now is your chance to join a fast-growing and innovative team that is reshaping how the world views coffee. If you are energized by growth, inspired by innovation, and ready to be a part of something big - let's chat! JOB DESCRIPTION The Social Media Manager role is a strategic and tactical role-blending strategy, content creation, and data analysis to build brand presence, engage audiences, and drive business growth. We are looking for someone who loves digital culture and is passionate about creating and managing content creation and engaging in and growing our communities. RESPONSIBILITIES Lead Java House Brand social media strategies and implement organic social channel plans that drive engagement, follower growth, brand awareness, and business growth Develop and execute social media strategies across all platforms including but not limited to Facebook, LinkedIn, YouTube, TikTok, Instagram, Reddit, Pinterest, etc; lead internal/agency teams to execute strategies Ensure consistency with the brand's voice and goals across owned content Analyze data and metrics to optimize activation, measure performance, and adjust tactics for maximizing impact Collaborate with the brand teams to align social media initiatives with broader business objectives to enhance consumer engagement Regularly attend and actively participate in key meetings, while actively executing and reporting on tactics to support brand priorities and goals Create and communicate annual, quarterly, and monthly production plans and content calendars to internal stakeholders and team members Collaborate with Java House Creative agencies, PR agencies, event teams, etc. Lead social media community management to build brand fandom online and engage directly with consumer comments and DM's Proactively seek out high-impact opportunities to surprise and delight consumers on behalf of the brand QUALIFICATIONS Bachelor's Degree required (Marketing, Digital Media, Public Relations, Journalism, or related field) 5 +years of experience in social media or communications role, preferably at least 3 years leading corporate social media strategy for known brand Proven experience developing strategy that enhances organizational reputation with priority audiences Strong understanding of social media platforms such as LinkedIn, TikTok, Facebook, YouTube, Instagram, etc. Experience working with external agencies and agency teams KNOWLEDGE AND SKILLS Strong storytelling, creative, editing and project management skills Data driven mindset with extensive experience with analytical and reporting techniques and tools Excellent communication skills, both written and verbal Ability to work in collaboration with both technical and non-technical staff to brainstorm, solve problems and execute Possess a fast, flexible, innovative, and entrepreneurial mindset Ability to work in a fast-paced environment and bring creative ideas to the table
    $51k-76k yearly est. Auto-Apply 60d+ ago
  • Marketing Project Manager

    Openlane, Inc.

    Digital marketing manager job in Carmel, IN

    Who We Are: At OPENLANE we make wholesale easy so our customers can be more successful. We're a technology company building the world's most advanced-and uncomplicated-digital marketplace for used vehicles. We're a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we're an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values: Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity. We seek to understand and improve our customers' experience. Smart Risk-Taking. We transform risk into progress through data, experience, and intuition. Fearless Ownership. We deliver what we promise and learn along the way. We're Looking For: Our MarComm team seeks a Project Manager with expertise to enhance our workflows and productivity. Ultimately, we aim to create a more organized, efficient, and collaborative work environment where projects are completed successfully and team members feel supported. This includes: * Improving project organization: Ensuring clear structures, task definitions, and deadline management. * Enhancing communication and collaboration: Facilitating seamless information sharing and scheduling regular check-ins to keep everyone aligned. * Optimizing processes: Implementing automations and standardized workflows to increase efficiency. You Are: * Collaborative. You're a partner to team members across the MarComm team, and a conduit between our team and key stakeholders within OPENLANE, and with vendors. * Relationship-driven. You're a people person who nurtures strong relationships and advocates for others. You're an ambassador for the MarComm team, OPENLANE. * Curious. You listen carefully, have a natural curiosity, and are confident to offer your opinion. You know when to be bold, when to be diplomatic, and when to question, "Why?". * Proactive. You are adept at identifying opportunities for process improvement and implementing solutions that enhance campaign effectiveness. You can coordinate projects, often multiple simultaneously, and act on your own initiative. * Detail-oriented. You ensure high-quality communication and maintain brand guidelines across all marketing materials. * Strategic. You bring a keen eye and a critical mind with an ability to see the big picture. You understand our audiences' needs and our purpose, and you work tirelessly to bring them together to achieve impact and business results. * Analytical. You possess strong critical thinking skills to evaluate key performance metrics, identify opportunities, and make recommendations for improvement. You Will: * Coordinate project intake, determining the efforts and teams required, scheduling meetings, and fostering clear communication drives teamwork and collaboration. * Support creating project plans and briefs, and ensure timely and successful project delivery while proactively identifying and addressing potential project risks. Establishes clear timelines, deliverables, and responsibilities. * Streamline workflows and improve time management by implementing efficient processes and SOPs for marcomm projects. * Optimize resource allocation by assisting in managing time and budgets for maximum efficiency. * Help track results and project outcomes/data - providing key insights for planning and improvement. * Report project risks and outcomes to appropriate management channels, and escalate issues according to the project work plan Who You Will Work With: This role reports to the Marketing Operations Director and regularly collaborates with the Marketing, Sales, Product, and Creative teams. Must-Haves: * 2-4 years of experience in marketing, advertising, or a related field * Experienced in using current project management tools (Asana & Notion) and identifies process improvements. * Bachelor's Degree or equivalent experience in Marketing, Communications, or a similar field. * Experience in project coordination, campaign planning, performance tracking, and marketing communication * Proficiency with Microsoft Office Suite and digital marketing tools * Excellent written and verbal communication skills for interacting with diverse project teams and stakeholders * Project planning and multi-tasking ability * Experience supporting product launches or B2B sales teams Nice to Have's: * Professional certification, such as PMP (Project Management Professional) * Experience in the automotive or logistics industry * Ability to travel occasionally for marketing support and events What We Offer: * Competitive pay * Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US) * Immediately vested 401K (US) or RRSP (Canada) with company match * Paid Vacation, Personal, and Sick Time * Paid maternity and paternity leave (US) * Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US) * Robust Employee Assistance Program * Employer paid Leap into Service Day to volunteer * Tuition Reimbursement for eligible programs * Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization * Company culture of internal promotions, diverse career paths, and meaningful advancement Sound like a match? Apply Now - We can't wait to hear from you!
    $73k-108k yearly est. Auto-Apply 41d ago
  • Sr. Brand Manager, SlimFast

    Heartland Food Products Group 4.5company rating

    Digital marketing manager job in Carmel, IN

    SlimFast, the brand recently acquired by Heartland Food Products Group, is seeking a Senior Brand Manager responsible for developing the overall marketing strategy along with activating the brand plan at all levels of consumer support. In addition to SlimFast, Heartland Food Products Group is also the home of the Splenda and Java House brands. This position will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance and evaluate ROI effectiveness. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency. The Senior Brand Manager will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action. The Senior Brand Manager reports to the President and will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. Example focus areas include: * Brand ownership and oversight of the portfolio, understand key business drivers to the apply learnings to accelerate growth. * Partner with the sales organization to track in market performance, facilitate in crafting sell stories with retail customers and drive optimal shelf assortment. * Work with our Insight Team to better understand consumer needs and purchase motivation, the What & Why. * Brief internal and external agency partners for creative asset development and media planning to support plan tactics. Essential Duties and Responsibilities: * Serve as the internal and external brand ambassador, promoting our mission and brand. * Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts. * Lead a broad range of activities from packaging, pricing, promotion & product. * Conduct in-depth market and brand analysis to support category and brand growth. * Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action. * Prepare and create engaging and persuasive presentations at all levels of the organization. * Work collaboratively with internal communication group in development of creative * Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels. * Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans. Desired Skills & Required Experience * Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. * Solution focused mindset, demonstrate ability to operate with a business ownership mindset. * Collaborative attitude, work harmoniously with internal and external cross functional partners * BS/BA in business, marketing or related discipline required. MBA preferred. * 8-10 years previous experience, ideally with CPG products background.
    $96k-128k yearly est. 23d ago
  • Content Marketing Strategist

    Seven Corners 4.7company rating

    Digital marketing manager job in Carmel, IN

    Full-time Description Job Title: Content Marketing Specialist About Us: We were founded in 1993 on the simple belief that we can save the world from our competition by solving the insurance industry's most challenging problems with innovative solutions and extraordinary service. We have proven it. As one of the leading international travel insurance and specialty benefit management companies in the world, we service over 800,000 customers each year including international travelers, US government agencies, corporations, foreign governments, and insurance companies. With a diverse and growing global workforce of the best and brightest talent, Seven Corners is a fast-paced, innovative company with no plans to slow down soon. Our values drive each decision we make and each action we take. They are our guide to how we treat each other and our customers. These beliefs are the heart of the company culture and define what it means to work at Seven Corners. Our Culture Our culture is what makes us “us” it is the unique vibe you feel when you walk through our doors, the passion we bring to creating innovative solutions and the extra mile we go to put our customers first. It is a way of feeling and behaving toward each other and our customers. It is the values we hold to be true. It is in every decision we make and every action we take. Our Values: Customers come first We innovate We do the right thing We own the solution We are precise What you would do here: The Content Marketing Specialist is a prolific and talented content creator that writes and produces various types of marketing content to expand our digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills. What you already know and have done: Collaborate with designers, product management, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Develop content marketing pieces including but not limited to: emails, blogs, whitepapers, infographics, eBooks, guides; for both B2C & B2B segments. Develop and review website content Contribute to development of marketing copy for ads and sales collateral Responsible for developing and maintaining distribution lists and/or audience profiles for various channels Contribute to the development of direct and indirect marketing campaigns Develop content and make use of digital tools and social media to maximize brand presence and recognition Ensure brand continuity across all creative executions Ideally You Have: Bachelor degree 2+ years experience producing content for the web specifically, as well as channel-specific knowledge (blog, whitepapers, presentation decks, Facebook, Twitter, etc.) Past experience building audiences online for both B2B and B2C Past experience explain and conveying complex concepts or topics A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions. Sounds understanding of SEO (on-page and off-page) Expert knowledge of Microsoft Office 365; Word, Excel, PowerPoint, Outlook Working knowledge of Adobe Creative Cloud, Salesforce Marketing Cloud, Salesforce Pardot, Google Analytics, SEMrush, CrazyEgg Hands-on experience working in modern CMS; Sitefinity experience a plus Basic understanding of the following: HTML Experience building email campaigns using Salesforce Pardot, Salesforce Marketing Cloud The desire to excel within a team environment while being a highly motivated individual contributor Unrelenting determination and results orientation Highly effective time management, communication and organizational skills Commitment to personal growth and continuous learning Seven Corners hires culture fit over technical skills and experience. If you have the aptitude and attitude, we can help you grow your career through training, mentoring, increasing responsibility, and being around other rock star employees. Learn more at ***************************************** Seven Corners, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
    $87k-107k yearly est. 17d ago
  • Senior Marketing Specialist

    Merchants Bank of Indiana 4.2company rating

    Digital marketing manager job in Carmel, IN

    Merchants Bank is seeking a versatile and detail-oriented Senior Marketing Specialist to join our growing marketing team. This multi-skilled role combines digital marketing, creative design, event coordination, and campaign analytics to support high-impact campaigns, sponsorship activations, and day-to-day marketing needs. The ideal candidate thrives in a fast-paced environment, has a strong creative eye, and is comfortable balancing multiple priorities-from designing a social post to coordinating a game-day event to analyzing campaign performance. This role provides critical team support, including coverage during heavy workloads and vacations, and requires flexibility for occasional after-hours and weekend events, including travel for athletic sponsorship activations and mascot appearances. As our Senior Marketing Specialist, you should be able to do the following confidently and independently... Digital Marketing & Creative Production Design and produce marketing collateral, graphics, and digital content using Adobe Creative Suite and Canva. Manage social media channels, including content creation, scheduling (Sprout Social), monitoring, and reporting. Build and deploy email marketing campaigns through Mailchimp. Update and maintain multiple company websites (WordPress). Edit and produce video content for internal office displays and external communication platforms. Ensure all content aligns with brand standards and compliance requirements. Event Planning & Sponsorship Activation Plan, coordinate, and execute athletic sponsorship activations with Indiana University and Butler University. Manage corporate mascot appearances, including scheduling, logistics, and on-site coordination. Attend and support after-hours and weekend events as needed, ensuring smooth execution and brand representation. Coordinate with external partners and vendors for event-related logistics. Analytics & Reporting Track, analyze, and report on campaign performance across digital channels (social media, email, website, events). Create dashboards and reports highlighting key performance metrics to guide marketing strategy. Use data insights to recommend improvements and optimize future campaigns. Team Support & Collaboration Provide coverage and project support during peak times or when teammates are out of office. Collaborate closely with marketing team members to deliver integrated campaigns. Maintain organization of shared marketing resources, including SharePoint sites and digital asset libraries. Requirements Qualifications... Required: Bachelor's degree in Marketing, Communications, Public Relations, or related field (or equivalent experience). 3+ years of experience in marketing, communications, digital content, or event coordination. Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro). Experience with social media management platforms (Sprout Social preferred). Strong knowledge of WordPress for website content management. Experience in data analytics and creating campaign performance reports. Excellent verbal and written communication skills. Ability to travel and work occasional evenings/weekends for event coverage. Strongly Preferred: Experience with SharePoint for managing shared files and resources. Prior experience in banking, financial services, or other regulated industries is strongly preferred. Advanced video editing and digital signage management experience. Strong organizational and project management skills. What we are looking for... A utility teammate who can step into multiple roles and keep projects moving forward. A creative problem solver who thrives on variety and juggling different tasks. A data-driven marketer who can translate metrics into actionable insights. A brand ambassador who is comfortable representing Merchants Bank at events and sponsorship activations. A team player with a “jump in and help” mindset. About Merchants Ranked as a top performing U.S. public bank by S&P Global Market Intelligence, Merchants Bancorp is a diversified bank holding company headquartered in Carmel, Indiana operating multiple segments, including Multi-family Mortgage Banking that offers multi-family housing and healthcare facility financing and servicing; Mortgage Warehousing that offers mortgage warehouse financing; and Banking that offers retail and correspondent residential mortgage banking, agricultural lending, and traditional community banking. Merchants Bancorp, with $18.8 billion in assets and $11.9 billion in deposits as of December 31, 2024, conducts its business primarily through its direct and indirect subsidiaries, Merchants Bank of Indiana, Merchants Capital Corp., Merchants Capital Investments, LLC, Merchants Capital Servicing, LLC, Merchants Asset Management, LLC, and Merchants Mortgage, a division of Merchants Bank of Indiana. Merchants Bank and Merchants Capital have recently been honored with the 2025 USA Today Top Workplaces recognition, ranking 22nd nationally within the 500-999 employee category. This is the second year that Merchants has been recognized with this award. These accolades build on our strong history of workplace recognition, including being named a Best Place to Work in Indiana for seven consecutive years (2016-2022). For more information read the entire article here.
    $71k-88k yearly est. 9d ago
  • Car Wash Team member

    Wash and Roll

    Digital marketing manager job in Lafayette, IN

    Job Description $14-$16 per hour Must be 18 or older to apply MUST have a smile on your face!! Wash N Roll Car Wash is all about opportunity-to be part of a team, achieve your goals, and have fun in a fast-paced environment. And with new stores in development, Wash N Roll has room for every team member to grow their career. Car Wash Team Member Starting at $14.00 - $16.00 / HR + TIPS (tips are an additional $1.50-$3.00/hr. on average! divided quarterly) Powered by JazzHR KkvbkHS7v6
    $14-16 hourly 1d ago
  • Event Marketing - Team Lead

    Bath & Cabinet Experts

    Digital marketing manager job in Whitestown, IN

    Job Description At Bath Experts, we're looking for energetic, outgoing individuals to lead field sales & marketing efforts in their local communities. If you love engaging with people, have a knack for driving conversations, and want to represent a rapidly growing company known for outstanding customer experiences and top-rated products, this could be the perfect role for you! Job Duties & Responsibilities: Lead event marketing initiatives, demonstrations, and promotional activities to increase brand awareness and drive sales. Represent Bath Experts & the Jacuzzi brand at community events, managing planning, coordination, lead generation, and appointment scheduling. Showcase the Jacuzzi brands at exclusive retail partner locations, creating meaningful customer interactions and driving qualified appointments. Engage warmly and professionally with both potential and existing customers. Become a knowledgeable resource, showcasing Bath Experts' exceptional products and service offerings. Apply a consultative approach to help customers understand and value our solutions. Support marketing campaigns through follow-up calls, lead management, and various promotional tasks. Occasionally support new market initiatives and training of new team members. Requirements: You have at least 1 year of customer service experience (retail sales preferred). You're enthusiastic, friendly, and skilled at driving conversations. You have reliable transportation and can comfortably transport event materials. You're comfortable standing for extended periods. You're available evenings and weekends. Benefits: Competitive base pay + unlimited bonus opportunities Health, dental, vision, and life insurance options 401(k) with 4% company match Paid holidays, time off, and your birthday off Ongoing training and professional development opportunities Career advancement in a growing company Employee discounts on home improvement services Supportive, team-oriented environment Bath & Cabinet Experts is a fast-growing home improvement company transforming residential bathrooms and kitchens with premium products, expert craftsmanship, and unmatched customer service. As the exclusive Jacuzzi Bath Remodel dealer for Indiana, Ohio, and Kentucky - and the team behind Cabinet Experts, our dedicated kitchen cabinet refacing division - we bring trusted national brands together with local expertise to deliver exceptional results. Why Bath Experts? Multi-year Top Workplace award winner Over 2,100 five-star reviews with a 4.9-star average rating More than $200,000 donated to local children's hospitals and youth charities Built on a culture of integrity, innovation, and people-first values Committed to creating real growth opportunities for our team The Bath Experts Story and Community Commitment Keywords: Field Marketing Specialist, Brand Ambassador, Brand Promotion, Promotional Marketing, Event Marketing Lead, Community Engagement, Lead Generation, Customer Engagement Lead, Promotional Events Coordinator, Marketing Events Specialist, Promotional Events, Consultative Selling, Career Advancement, Customer Outreach, Premier Products, Award-Winning Workplace
    $47k-79k yearly est. 10d ago
  • Strategic Marketing Manager

    IMMI 4.6company rating

    Digital marketing manager job in Westfield, IN

    The Strategic Marketing Manager is the marketing champion for assigned IMMI market segments. This role drives messaging, campaign creation, and go-to-market strategies that convert customer insights into revenue growth. Working shoulder-to-shoulder with Sales leadership, you will own segment objectives, craft compelling value propositions, and deliver integrated campaigns that accelerate pipeline and strengthen brand authority. Digital tactics are a supporting lever to a broader range of B2B marketing functions and capabilities. IMMI is the trusted, global leader of safety solutions, helping to protect millions of lives every day. For over sixty years, IMMI has led the way in developing, designing, testing and manufacturing innovative safety restraints and systems. IMMI's safety products are found worldwide on car seats, heavy trucks, school buses, recreational/off road, military, fire/EMS, motor coach, and construction vehicles. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI is also home to IMMI VIP steering wheels and CAPE , the world's leading state-of-the-art testing facility. LOCATION: Onsite- Westfield, IN RESPONSIBLITIES: 1. Sales Partnership & Segment Ownership Serve as the primary marketing point of contact for assigned customer markets. Develop annual marketing plans tied to segment revenue targets and Voice of Customer (VOC) insights. Translate technical product advantages into clear, segment-specific messaging frameworks. Equip Sales with battle cards, competitive playbooks, product launch kits, and lead-gen tools. Attend ride-alongs, customer councils, and specification meetings to capture pain points and success stories. 2. Campaign Creation & Execution Design and launch integrated campaigns (trade shows, direct mail, print ads, webinars, case studies, video testimonials) that drive awareness, specification wins, and aftermarket pull-through. Manage campaigns and measure ROI via Salesforce pipeline influence and closed-won attribution. Coordinate with Corporate Communications for asset production; retain final sign-off on segment messaging. 3. Digital Marketing (Supporting Role) Collaborate with the Digital Marketing Manager to deploy targeted digital tactics (LinkedIn sponsored content, remarketing, SEO landing pages, email nurture streams). Provide segment-specific content briefs; approve all digital copy for tone and accuracy. Review Google Analytics and Salesforce campaign data quarterly to refine spend and messaging. 4. Market Intelligence & Advocacy Monitor regulatory changes, competitor launches, and customer buying cycles. Represent IMMI at key industry events and association committees. 5. Cross-Functional Leadership Champion Marketing efforts working with cross-functional teams for support (Sales, Engineering, Product Management, Customer Service). Secure alignment on new product launches, pricing actions, and promotional calendars. QUALIFICATIONS: Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of B2B marketing experience with demonstrated success in strategic planning, campaign development, and sales collaboration; industrial/vehicle sector preferred. Proven ability to create segment-specific messaging and campaigns that move the needle on specification wins or revenue. Experience managing cross-functional project teams and external agencies/vendors. Working knowledge of Salesforce CRM for pipeline tracking and campaign attribution. Comfortable with campaign ownership and ROI reporting to senior leadership. Excellent presentation skills; able to distill complex technical data into customer-friendly narratives. Willingness to travel 15-25% (trade shows, customer sites, plant tours). Preferred Qualifications Experience in Fire/EMS apparatus, Class 8 trucking, or safety-critical industries. Familiarity with trade show strategy and booth ROI measurement. Basic proficiency in Google Analytics or LinkedIn Campaign Manager (deep expertise not required). BENEFITS: Team Member Ownership/ESOP Healthcare, vision, dental options Company paid Short and Long Term Disability Ten (10) paid holidays Up to four (4) IMMI Serves volunteer days per year. Onsite Health and Wellness Center Onsite Gym Generous Paid Time Off Bonus Opportunities 401k Tuition Assistance
    $76k-104k yearly est. Auto-Apply 41d ago
  • Marketing Analytics Insights & Reporting Manager

    First Merchants Bank 4.5company rating

    Digital marketing manager job in Lafayette, IN

    Job Description First Merchants Bank is seeking a Marketing Analytics Insights & Reporting Manager to join our team! The Marketing Analytics, Insights & Reporting Manager leads the consolidation of marketing data across platforms to tell clear, actionable data stories that accelerate decision-making, demonstrate progress against KPIs, and close the loop on customer feedback. The role integrates performance analytics (web, social, email/SMS, SEO/SEM, paid media), campaign measurement, and Voice of Customer (VoC) insights to guide strategy, optimize spend, and inform experience improvements-including partnering closely with UX to share behavioral and attitudinal insights. This role blends descriptive, diagnostic, and predictive analytics with benchmarking to communicate what happened, why it matters, and what to do next-core expectations highlighted in current marketing analytics role guidance. It also stands up a scalable VoC practice (collection, analysis, and actioning of feedback from surveys, reviews, support interactions, social listening) to inform roadmap and retention efforts. Essential Duties & Responsibilities: Consolidate and normalize marketing data from web analytics, social platforms, email/SMS, SEO/SEM, paid media, and CRM to establish a single source of truth for performance reporting and optimization. Define and maintain the KPI framework and benchmarks for brand, demand, lifecycle, and experience metrics; tie measures to business outcomes and OKRs in partnership with Marketing and Finance/FP&A. Build and maintain executive and team-level dashboards and reports (weekly/monthly/QBR) and apply data-storytelling techniques so stakeholders quickly grasp what/so-what/now-what. Stand up/run a VoC program aggregating solicited and unsolicited feedback (CSAT/NPS/CES, in-app/site feedback, product reviews, social listening, service transcripts). Apply sentiment/topic analysis to reveal loyalty drivers and friction. Operationalize closed-loop feedback with Marketing, UX, Product, and Service; size impact, recommend fixes, and track adoption and outcomes. Create measurement plans, event schemas, and UTM/naming standards; ensure full-funnel tracking for always-on and campaign activity across paid/owned/earned. (Design the stack recognizing that no single tool covers all analytics needs.) Deliver pre/post analyses, A/B and incrementality testing, and contribution/attribution reads to quantify ROI/ROAS and inform budget reallocation. Communicate findings using storytelling best practices. Partner with UX to share behavioral insights (funnels, heatmaps, session replays) and VoC themes that shape hypotheses, experiments, and design priorities. Collaborate with Finance/FP&A to connect marketing investments to growth, acquisition, retention, and relationship deepening; align on forecasting and performance narratives for leadership. Work with Marketing Ops/IT/Data to govern data quality, documentation (data dictionary), and access/controls; ensure reporting is accurate, timely, and compliant. Evaluate and advise on analytics/VoC and martech tools, integrations, and roadmaps; lead light vendor management and pilots as needed. Coach marketers on interpreting dashboards and applying insights; run recurring insights reviews and share best practices for data storytelling to drive adoption and action. Champion privacy-aware measurement and ethical use of data in collaboration with Legal/Compliance. To be successful in this position, we require the following: Bachelor's degree in marketing, analytics, statistics, business, computer science, or related field A minimum of (5) years of hands-on experience in marketing analytics/insights/reporting with measurable impact on channel optimization and campaign ROI. The following would be a plus: Excellent written and verbal communication skills Strong analytical and problem-solving abilities with the ability to distill complex information into actionable insights Commitment to the mission and values of the organization High degree of integrity, discretion, and professionalism Collaborative and team-oriented approach to partnerships Ability to work independently and thrive in dynamic, fast-paced environments Empathetic and mission-driven, prioritizing relationships built on respect and compassion Demonstrated exceptional organizational, time management, and attention to detail Demonstrated ability to consolidate data across web analytics, SEO/SEM, paid media, social, email/SMS, and CRM; fluency working across multiple tools/platforms Proficiency in dashboarding/visualization (e.g., Power BI) and data storytelling; working SQL/data transformation skills preferred Experience standing up or contributing to VoC programs (survey design, text/sentiment analysis, social listening, closed-loop actioning) First Merchants offers the following: Base Pay PLUS Bonuses Medical, Dental and Vision Insurance 401k Health Savings and Flexible Spending Accounts Vacation/Sick Time Paid Holidays Paid Parental Leave Tuition Reimbursement Additional Benefits A little about us: First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy. Our Vision is: To enhance the financial wellness of the diverse communities we serve. Our Mission is: To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders. Our Team: "We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging." Apply today to begin your career with us!
    $51k-61k yearly est. 9d ago
  • Director Technical Marketing Content

    Belden 4.8company rating

    Digital marketing manager job in Carmel, IN

    Belong. Believe. Be You. Belden. Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you'll participate in work that will challenge you and position you to excel. You'll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives. Together, we'll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let's build the future. Belden is seeking a highly strategic, technically astute, and commercially savvy Director of Go-to-Market (GTM) Content and Strategy to join our Innovation Strategy & Operations team. This pivotal role will bridge deep technical expertise with market insight to craft compelling value propositions and comprehensive go-to-market strategies for Belden's innovative and emerging products and solutions.
    $100k-148k yearly est. 5d ago
  • Team Member

    at Home Medical 4.2company rating

    Digital marketing manager job in Lafayette, IN

    Our Vision: To become the leading Home Décor retailer. Our Mission: Enable everyone to affordably make their house a home. The Team Member (TM.) role supports all operational, front-end, freight, and merchandising processes and helps maintain an active selling culture by ensuring that all processes are held to documented company standards designed to drive sales. Key Roles & Responsibilities: The TM maintains a positive attitude, works with a sense of urgency, and executes all company directives, policies, and procedures accurately, thoroughly, and in a timely manner. The TM contributes to a customer-focused environment while providing excellent customer service. The Team Member performs cashier and front-end duties as assigned, ensuring transactions are completed accurately and efficiently while providing customers with a positive shopping experience. The Team Member unloads, processes, and stocks freight within the correct location while following all store merchandising guidelines. TM performs Store recovery, conditioning, and housekeeping tasks as assigned inside and outside the building. The TM completes the daily/weekly workload and tasks as assigned and ensures all tasks are completed efficiently and on-time. The TM actively impacts and participates in the areas of customer satisfaction, inventory control/shrink, safety, and loss prevention so the store will operate effectively and profitably. All other duties are based on business needs. Qualifications & Competencies: At least 18 years old. High School Diploma/Equivalent. Communicates clearly and concisely with excellent verbal and comprehension skills. Ability to work a flexible schedule including nights, weekends, and some holidays. Ability to work independently and within a team environment. Ability to lift a minimum of 50 lbs. or team lift 100 lbs. Reliable and trustworthy with ethical and honest behavior. Does the right thing for a team member, the customer, and the company in all situations. Flexible and creative with an ability to handle multiple tasks where priorities shift with the demands of the business
    $23k-28k yearly est. Auto-Apply 60d+ ago
  • Marketing Manager-Outside Business Development

    Jurs Insurance and Financial Services Inc.

    Digital marketing manager job in Carmel, IN

    Job DescriptionDescription: We are seeking a driven, outgoing, and results-oriented Outside Marketing Representative to generate new business opportunities by cold calling and visiting small businesses, auto dealerships, and mortgage brokers within a designated territory. This role plays a key part in expanding our referral network, increasing brand awareness, and driving qualified leads to our insurance agents. Responsibilities Community outreach and visits Conduct a minimum of 20 in-person cold visits per day to local businesses, including auto dealers and mortgage offices. Make 30 outbound phone calls per day to set follow-up appointments and build new referral relationships. Track all outreach in CRM or reporting tool daily. Secure a minimum of 5 new referral partners per week. Schedule and attend 10 in-person or virtual meetings with business owners or referral partners weekly. Maintain regular contact (at least once monthly) with all active referral partners. Marketing & Promotion: Distribute branded marketing materials to all new business contacts. Represent the agency at networking events or business expos (1-2 per month). Host or co-host 1 lunch-and-learn or appreciation event per quarter with top referral partners. Submit a weekly performance report with activity metrics and new opportunities identified. Meet or exceed monthly lead generation targets (to be set in collaboration with agency leadership Requirements: Skills sales, outside marketing, or business development experience preferred (insurance preferred but not required). Excellent communication, presentation, and follow-up skills. Self-starter with strong time management and organization. Valid driver's license and reliable transportation. Familiarity with CRM tools and Microsoft Office. Compensation & Benefits: Competitive base salary + performance-based bonus Paid training and licensing support Mileage reimbursement Growth opportunities within the agency Health benefits and 401(k) available Join us in this exciting opportunity to make a significant impact on our marketing efforts while growing your career in a supportive environment! *This position is with a State Farm independent contractor agent, not with State Farm Insurance Companies. Employees of State Farm agents must be able to successfully complete any applicable licensing requirements and training programs. State Farm agents are independent contractors who hire their own employees. State Farm agents' employees are not employees of State Farm.
    $57k-87k yearly est. 1d ago
  • Grocery Team Member

    GSO 4.7company rating

    Digital marketing manager job in Carmel, IN

    The Fresh Market & You: Our mission is to make everyday eating extraordinary for our guests, and we are looking for a new team member who will commit to helping us deliver on this mission. Our added benefits for joining The Fresh Market team Team Member discount of 30% Early Earn Wage Access ( You can access up to 50% (max $500) of your earned wages on-demand per pay period) 401K contribution and company match Financial Wellness Program Personal time off and additional time off purchase plans are available Medical, Dental, Vision, Disability, and Life Insurance for individual, spouse, partner, and family Discounts on pet insurance, daycare, event tickets, and many more. About the Position: We're looking for team members who have the ability to work in any one of our departments, including Deli, Meat & Seafood, Bakery, Grocery, Produce & Floral, and our Front-End. What You'll Do: Consistently provide excellent guest service, which includes: Engaging with our guests to learn their wants and needs so that you can help them create their meal solution Maintaining knowledge of products and weekly ad items throughout the store and work across departments to assist guests Create a hospitable shopping experience by merchandising and stocking our products and specialty items throughout the day, while also making sure nearby guests are assisted Gather shopping carts from the parking lot and assist in general housekeeping duties throughout the store Present self in a professional manner, including adhering to uniform standards Availability: This position requires the willingness to work a flexible schedule, including weekends, days, evenings, and holidays. Qualifications: At a minimum, what you'll need A passion for providing extraordinary service At least 16 years of age We are proud to be an Equal Opportunity Employer: The Fresh Market is a proud, equal-opportunity employer that is committed to creating a diverse, equitable, and inclusive workplace. Reasonable Accommodation: Consistent with applicable laws, The Fresh Market will provide reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to The Fresh Market. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training. The statements in this job posting describe the general nature and level of work expected in this role but are not all-inclusive. The Fresh Market looks forward to talking with interested candidates to share additional details about the applicable responsibilities, duties, and skills
    $24k-29k yearly est. Auto-Apply 21d ago
  • Marketing Representative - State Farm Agent Team Member

    Adam Jurs-State Farm Agent

    Digital marketing manager job in Carmel, IN

    Job DescriptionROLE DESCRIPTION: As Marketing Representative - State Farm Agent Team Member for Adam Jurs - State Farm Agent, you are vital to our daily business operations and customers success. You grow our agency through meaningful client relations and acting as a liaison between customer needs and agency departments. You improve the lives of our customers by proactively marketing relevant products and services. Grow your career as you better your community. As an attentive, sociable, and sales-minded professional, we are eager to have you on our team. RESPONSIBILITIES: Establish customer relationships and follow up with customers, as needed. Provide prompt, accurate, and friendly customer service. Service can include responding to inquiries regarding insurance availability, eligibility, coverages, policy changes, transfers, claim submissions, and billing clarification Promote successful and long-lasting customer relations. QUALIFICATIONS: Experience in sales (outside sales or inside sales representative, retail sales associate, or telemarketing) preferred Experiencing managing client relationships preferred Interest in marketing products and services based on customer needs Excellent communication skills - written, verbal, and listening Dedicated to customer service Able to anticipate customer needs Able to effectively relate to a customer BENEFITS: Paid time off (holidays and personal/sick days) Salary plus commission/bonus Health benefits Growth potential/opportunities for advancement within my agency
    $23k-30k yearly est. 14d ago
  • Associate Brand Manager, SlimFast

    Heartland Food Products Group 4.5company rating

    Digital marketing manager job in Carmel, IN

    JOB TITLE: Associate Brand Manager, SlimFast DEPARTMENT NAME: Marketing REPORTS TO: Brand Manager STATUS: Full-Time, In-Office M-F TRAVEL: Occasional travel for meetings, research, or events About SlimFast SlimFast is a leading brand in weight-management and nutrition, dedicated to helping consumers achieve their wellness goals through convenient, effective, and great-tasting products. For over 45 years, SlimFast has been helping consumers lose weight and keep it off. Heartland Food Products Group recently acquired SlimFast and we are seeking an energetic, data-driven Associate Brand Manager to help accelerate the brand's growth and shape its future. Position Summary The Associate Brand Manager (ABM) will support the development and execution of brand strategies, innovation, and marketing programs that strengthen SlimFast's market position. This role is ideal for a results-oriented marketer who combines strategic thinking with strong analytical skills and a passion for consumer-first innovation. This is an on-site role that requires daily in-office collaboration. Key Responsibilities Brand Strategy & Planning * Support the creation and execution of annual brand plans, including brand positioning, consumer targeting, and growth strategies. * Monitor brand performance, market trends, and competitive activity to identify opportunities. * Collaborate on long-term innovation roadmaps and brand architecture decisions. Marketing Execution * Lead cross-functional execution of integrated marketing campaigns across digital, social, retail, and experiential channels. * Manage timelines, budgets, and agency partners to ensure effective and timely delivery. * Assist with packaging design updates, claims development, and communication strategies. Business & Financial Management * Analyze sales, market share, pricing, and profitability trends to inform decision-making. * Support forecasting, demand planning, SKU optimization, and portfolio management. * Partner with finance to build business cases, evaluate ROI, and manage marketing spend. Product & Innovation Support * Contribute to product development by gathering consumer insights, conducting competitive audits, and collaborating with R&D and supply chain teams. * Support product launch plans from concept through commercialization and post-launch. Cross-Functional Collaboration * Work closely with Sales, Category Management, R&D, Supply Chain, and agency partners to ensure alignment on brand goals. * Provide marketing support for customer presentations, retail programs, and promotional plans. Qualifications * Bachelor's degree in Marketing, Business, or related field (MBA a plus). * 2-4 years of relevant experience in CPG brand management, CPG marketing, or related roles. * Strong analytical skills with experience working with syndicated data (Nielsen/IRI/SPINS). * Excellent communication, project management, and problem-solving skills. * Passion for health, nutrition, and consumer-driven product innovation preferred. * Ability to thrive in a fast, flexible & innovative work environment. What We Offer * Opportunity to contribute to the growth of an iconic and evolving wellness brand. * A collaborative team culture that values creativity, ownership, and continuous learning. * Competitive compensation, benefits, and professional development opportunities.
    $82k-129k yearly est. 19d ago
  • Sr. Brand Manager, SlimFast

    Heartland Fpg

    Digital marketing manager job in Carmel, IN

    SlimFast , the brand recently acquired by Heartland Food Products Group, is seeking a Senior Brand Manager responsible for developing the overall marketing strategy along with activating the brand plan at all levels of consumer support. In addition to SlimFast , Heartland Food Products Group is also the home of the Splenda and Java House brands. This position will be accountable to develop the brand strategy, deliver monthly business targets, track marketing performance and evaluate ROI effectiveness. This position is highly visible within the organization and requires close cross functional partnership with key internal constituents including Sales, R&D, Finance and Procurement. As a leader within the marketing function the role will have broad exposure to senior management and need to build data driven plan recommendations to move the business forward. We are looking for a self-motivated person who can independently manage multiple projects with a high sense of accountability and urgency. The Senior Brand Manager will: (1.) develop a strategic portfolio growth plan; (2.) drive the annual planning process from Brand Reviews to Prioritization (3.) ensure flawless in-market execute of marketing tactics (4) track performance and course correct and (5) drive holistic product ownership and expertise to unlock business insights to action. The Senior Brand Manager reports to the President and will partner with a broad range of multi-functional business partners in both Marketing & non-Marketing functions. Example focus areas include: Brand ownership and oversight of the portfolio, understand key business drivers to the apply learnings to accelerate growth. Partner with the sales organization to track in market performance, facilitate in crafting sell stories with retail customers and drive optimal shelf assortment. Work with our Insight Team to better understand consumer needs and purchase motivation, the What & Why. Brief internal and external agency partners for creative asset development and media planning to support plan tactics. Essential Duties and Responsibilities: Serve as the internal and external brand ambassador, promoting our mission and brand. Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts. Lead a broad range of activities from packaging, pricing, promotion & product. Conduct in-depth market and brand analysis to support category and brand growth. Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action. Prepare and create engaging and persuasive presentations at all levels of the organization. Work collaboratively with internal communication group in development of creative Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels. Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans. Desired Skills & Required Experience Heartland's culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset. Solution focused mindset, demonstrate ability to operate with a business ownership mindset. Collaborative attitude, work harmoniously with internal and external cross functional partners BS/BA in business, marketing or related discipline required. MBA preferred. 8-10 years previous experience, ideally with CPG products background.
    $86k-120k yearly est. Auto-Apply 60d+ ago
  • Senior YouTube Strategist

    Purdue University 4.1company rating

    Digital marketing manager job in West Lafayette, IN

    As a senior member of the Purdue Brand Studio social media team, you will be instrumental in executing our comprehensive YouTube strategy to drive organic channel growth and engagement. A successful candidate will possess a keen ability to identify and analyze emerging YouTube trends, translating insights into actionable content strategies. A strong understanding of YouTube Studio and its comprehensive analytics is essential for this role. You will regularly dive into performance data, identify key metrics, track audience behavior and derive strategic insights to continuously optimize performance and inform future content plans. This data-driven approach will be critical in optimizing Purdue's organic YouTube performance. Working closely with the Director of Social Media and cross-functional teams, you will ensure strategic delivery of YouTube content to Purdue University's key audiences. This is a hybrid (remote/on-campus) position. You must live within driving distance to the West Lafayette campus. At Purdue, you'll join a community where unrivaled pride and unlimited potential are more than just words-they're the foundation of how we work and grow, together. If you're ready to help build a better world through research that matters, take the next step and join us on this path. About Us: Within Purdue, the award-winning Brand Studio team serves as the university's central storytelling engine-bringing to life the bold ideas, global impact and people of Purdue. As the chief storytellers and stewards of Purdue's brand, our team creates campaigns and content that inspire pride, elevate visibility and position the university as a leader in higher education and beyond. Follow our stories and stay connected: * X: @LifeAtPurdue * Instagram: @LifeAtPurdue * Facebook: Purdue University * LinkedIn: Purdue University * YouTube: Purdue University When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we've been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation. What We're Looking For: Education and Experience Qualified candidates will need: * Bachelor's degree in Marketing, Communications, Media Studies, or related field * Five (5) or more years of experience in YouTube Studio or equivalent analytics platform * In lieu of degree, consideration will be given to an equivalent combination of related education and required work experience; Associate's + 7 years' experience or HS/GED + 9 years of experience Skills: * Demonstrated ability to develop strategic content plans * Experience analyzing and optimizing YouTube channel for continuous improvement across KPIs * Proficiency with and understanding of SEO as it relates to YouTube * Ability to adapt to, communicate and ideate on new YouTube trends, tools, and algorithm shifts * Experience using Sprout Social or another social media management and reporting tool * Organizational skills and ability to prioritize, multi-task and meet deadlines * Willingness to work outside of "standard" business hours when needed * Comfortable learning new software and platforms for social media * Attention to detail as well as excellent written and verbal communication skills * Creative, proactive and independent thinking, with a strong solutions-oriented mindset Nice to Have: * Agency experience * Experience editing short-form video using in-platform editing tools or Adobe, iMovie, etc. * Ability to assess systems and processes for continuous improvement * Experience collaborating with numerous stakeholders across a complex organization Additional Information: * Purdue will not sponsor employment authorization for this position * A background check will be required for employment in this position * FLSA: Exempt (Not Eligible For Overtime) * Retirement Eligibility: Defined Contribution Waiting Period Who We Are: Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture. Career Stream Compensation Information: Professional 3 Pay Band S070 Job Code # 20003619 EOE Purdue University is an EO/EA University Apply now Posting Start Date: 10/16/25
    $64k-83k yearly est. 60d+ ago

Learn more about digital marketing manager jobs

How much does a digital marketing manager earn in Lafayette, IN?

The average digital marketing manager in Lafayette, IN earns between $67,000 and $137,000 annually. This compares to the national average digital marketing manager range of $71,000 to $138,000.

Average digital marketing manager salary in Lafayette, IN

$96,000

What are the biggest employers of Digital Marketing Managers in Lafayette, IN?

The biggest employers of Digital Marketing Managers in Lafayette, IN are:
  1. Jfandco
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