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The differences between digital media coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a digital media coordinator has an average salary of $50,169, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Digital Media Coordinator | Marketing Coordinator | |
| Yearly salary | $50,169 | $48,326 |
| Hourly rate | $24.12 | $23.23 |
| Growth rate | 8% | 19% |
| Number of jobs | 39,317 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Digital media coordinators and marketing coordinators have different pay scales, as shown below.
| Digital Media Coordinator | Marketing Coordinator | |
| Average salary | $50,169 | $48,326 |
| Salary range | Between $39,000 And $63,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Colgate University | Keller Williams Capital Properties |
| Best paying industry | Professional | Technology |
There are a few differences between a digital media coordinator and a marketing coordinator in terms of educational background:
| Digital Media Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Communication | Business |
| Most common college | Stanford University | University of Georgia |
Here are the differences between digital media coordinators' and marketing coordinators' demographics:
| Digital Media Coordinator | Marketing Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |