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The differences between digital media strategists and digital marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media strategist, becoming a digital marketing strategist takes usually requires 8-10 years. Additionally, a digital marketing strategist has an average salary of $65,114, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a digital marketing strategist are digital marketing, google analytics, and email marketing.
| Digital Media Strategist | Digital Marketing Strategist | |
| Yearly salary | $62,947 | $65,114 |
| Hourly rate | $30.26 | $31.30 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,387 | 92,459 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 78% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
A digital marketing strategist is an individual who is responsible for managing the digital strategy of a client's brand and connects digitally to all other aspects of the business. Digital marketing strategists must handle the daily operations of the agency's projects, such as research, scope development, creative briefing, and job execution. They must develop trusting relationships between clients and the agency's partners. Digital marketing strategists must also manage the work and professional development of project managers to ensure that the team is aligned with the client's requirements.
Digital media strategists and digital marketing strategists have different pay scales, as shown below.
| Digital Media Strategist | Digital Marketing Strategist | |
| Average salary | $62,947 | $65,114 |
| Salary range | Between $44,000 And $89,000 | Between $48,000 And $87,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Northern Trust | |
| Best paying industry | Media | Start-up |
There are a few differences between a digital media strategist and a digital marketing strategist in terms of educational background:
| Digital Media Strategist | Digital Marketing Strategist | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 78% |
| Most common major | Communication | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital media strategists' and digital marketing strategists' demographics:
| Digital Media Strategist | Digital Marketing Strategist | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 55.9% Female, 44.1% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |