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The differences between digital media strategists and strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital media strategist, becoming a strategist takes usually requires 8-10 years. Additionally, a strategist has an average salary of $104,881, which is higher than the $62,947 average annual salary of a digital media strategist.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Digital Media Strategist | Strategist | |
| Yearly salary | $62,947 | $104,881 |
| Hourly rate | $30.26 | $50.42 |
| Growth rate | 8% | 10% |
| Number of jobs | 31,387 | 44,596 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 73% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Digital media strategists and strategists have different pay scales, as shown below.
| Digital Media Strategist | Strategist | |
| Average salary | $62,947 | $104,881 |
| Salary range | Between $44,000 And $89,000 | Between $62,000 And $176,000 |
| Highest paying City | Seattle, WA | Hartford, CT |
| Highest paying state | Washington | Connecticut |
| Best paying company | The Citadel | |
| Best paying industry | Media | Technology |
There are a few differences between a digital media strategist and a strategist in terms of educational background:
| Digital Media Strategist | Strategist | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 73% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between digital media strategists' and strategists' demographics:
| Digital Media Strategist | Strategist | |
| Average age | 42 | 39 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |