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Digital product manager vs product owner

The differences between digital product managers and product owners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a product owner. Additionally, a digital product manager has an average salary of $98,127, which is higher than the $97,070 average annual salary of a product owner.

The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a product owner are user stories, acceptance criteria, and product backlog.

Digital product manager vs product owner overview

Digital Product ManagerProduct Owner
Yearly salary$98,127$97,070
Hourly rate$47.18$46.67
Growth rate10%10%
Number of jobs129,203129,990
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 67%
Average age3939
Years of experience1010

What does a digital product manager do?

It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.

What does a product owner do?

Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.

Digital product manager vs product owner salary

Digital product managers and product owners have different pay scales, as shown below.

Digital Product ManagerProduct Owner
Average salary$98,127$97,070
Salary rangeBetween $70,000 And $136,000Between $71,000 And $130,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMcKinsey & Company IncORIX USA
Best paying industryTechnologyManufacturing

Differences between digital product manager and product owner education

There are a few differences between a digital product manager and a product owner in terms of educational background:

Digital Product ManagerProduct Owner
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 67%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital product manager vs product owner demographics

Here are the differences between digital product managers' and product owners' demographics:

Digital Product ManagerProduct Owner
Average age3939
Gender ratioMale, 61.2% Female, 38.8%Male, 64.3% Female, 35.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital product manager and product owner duties and responsibilities

Digital product manager example responsibilities.

  • Collect, manage and CSS, basic report data.
  • Supervise and independently manage video content for high traffic YouTube and SEO rankings.
  • Lead the Spanish site to triple digit growth in bottom line profit YOY.
  • Manage ROI, vision, and backlog prioritization as product owner in agile/scrum environment.
  • Manage the strategic evolution of online support from consumer (B2C) to enterprise (B2B).
  • Manage information architecture for iOS mobile applications.
  • Show more

Product owner example responsibilities.

  • Manage remote teams to port core and legacy components into AWS.
  • Manage a global team to create Java base EDI / XML / XSL mapping suite.
  • Gather and define requirements for the BSS require to operate and manage the SaaS offerings.
  • Serve as technical contact for affiliate partners during API integration and create and manage API documentation.
  • Manage the team to redesign the Java base desktop trading community management product to a web base portal.
  • Used Microsoft TFS to manage project phases, sprints and burn down chart of various stages of SDLC.
  • Show more

Digital product manager vs product owner skills

Common digital product manager skills
  • Product Management, 8%
  • Digital Marketing, 5%
  • User Experience, 5%
  • Digital Transformation, 4%
  • User Stories, 4%
  • Market Research, 4%
Common product owner skills
  • User Stories, 10%
  • Acceptance Criteria, 7%
  • Product Backlog, 5%
  • Analytics, 5%
  • Product Management, 4%
  • EPICS, 4%

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