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The differences between digital specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $61,349 average annual salary of a digital specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Digital Specialist | Content Specialist | |
| Yearly salary | $61,349 | $66,018 |
| Hourly rate | $29.49 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Digital specialists and content specialists have different pay scales, as shown below.
| Digital Specialist | Content Specialist | |
| Average salary | $61,349 | $66,018 |
| Salary range | Between $34,000 And $108,000 | Between $52,000 And $83,000 |
| Highest paying City | Kearny, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | - | Health Care |
There are a few differences between a digital specialist and a content specialist in terms of educational background:
| Digital Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 76% |
| Most common major | Graphic Design | Communication |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and content specialists' demographics:
| Digital Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |