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The differences between digital specialists and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital specialist and a research analyst. Additionally, a research analyst has an average salary of $70,232, which is higher than the $61,349 average annual salary of a digital specialist.
The top three skills for a digital specialist include digital marketing, google analytics and customer service. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Digital Specialist | Research Analyst | |
| Yearly salary | $61,349 | $70,232 |
| Hourly rate | $29.49 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 58,633 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital specialist is responsible for handling digital marketing campaigns and utilizing online marketing tools to promote the company's brand image through various social media platforms, increasing customer engagement, and attracting potential clients for business partnerships. Digital specialists must have excellent knowledge of the current market trends, developing media campaigns to meet public demands and public interests. They also actively respond to customers' inquiries and concerns, as well as resolving common complaints. A digital specialist must be highly communicative and organizational, especially on identifying business opportunities that would bring more revenues and increase the company's profitability.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Digital specialists and research analysts have different pay scales, as shown below.
| Digital Specialist | Research Analyst | |
| Average salary | $61,349 | $70,232 |
| Salary range | Between $34,000 And $108,000 | Between $45,000 And $107,000 |
| Highest paying City | Kearny, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | McKinsey & Company Inc | The Citadel |
| Best paying industry | - | Finance |
There are a few differences between a digital specialist and a research analyst in terms of educational background:
| Digital Specialist | Research Analyst | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 70% |
| Most common major | Graphic Design | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital specialists' and research analysts' demographics:
| Digital Specialist | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 59.8% Female, 40.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 9.7% White, 67.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |