Director, market research vs marketing assistant

The differences between directors, market research and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing assistant. Additionally, a director, market research has an average salary of $112,955, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Director, market research vs marketing assistant overview

	Director, Market Research	Marketing Assistant
Yearly salary	$112,955	$39,442
Hourly rate	$54.31	$18.96
Growth rate	19%	19%
Number of jobs	59,598	77,611
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 77%
Average age	37	37
Years of experience	6	6

What does a director, market research do?

A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Director, market research vs marketing assistant salary

Directors, market research and marketing assistants have different pay scales, as shown below.

	Director, Market Research	Marketing Assistant
Average salary	$112,955	$39,442
Salary range	Between $68,000 And $185,000	Between $28,000 And $55,000
Highest paying City	Dover, DE	Jersey City, NJ
Highest paying state	Delaware	New Jersey
Best paying company	Barclays	Google
Best paying industry	Hospitality	Finance

Differences between director, market research and marketing assistant education

There are a few differences between a director, market research and a marketing assistant in terms of educational background:

	Director, Market Research	Marketing Assistant
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, market research vs marketing assistant demographics

Here are the differences between directors, market research' and marketing assistants' demographics:

	Director, Market Research	Marketing Assistant
Average age	37	37
Gender ratio	Male, 57.6% Female, 42.4%	Male, 27.0% Female, 73.0%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between director, market research and marketing assistant duties and responsibilities

Director, market research example responsibilities.

Manage and balance annual syndicate research budget, including MRI, Nielsen, SRDS vendors.
Lead social path-to-purchase study, incorporating social media analytics into insight community to identify spectrum of social engagement among customers.
Network with fellow students and discuss events in the macro and micro environment.
Research property utilizing GIS and local government offices to locate ownership, property records, and tax information.
Conduct interviews with technology leaders, financial heads and other managers of major healthcare organizations regarding administrative and information technology issues.
Create budgetary protocol and project proposals that are successfully implement by Bloomberg.

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Director, market research vs marketing assistant skills

Common director, market research skills

Market Research, 12%
Data Analysis, 8%
Competitive Intelligence, 7%
Project Management, 7%
Primary Research, 7%
Market Research Studies, 4%

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

Director, Market Research vs. similar jobs

Director, Market Research related careers

Director, Market Research related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Director, Market Research
Director, Market Research vs Marketing Assistant

Updated January 8, 2025

Browse business and financial jobs