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The differences between directors, market research and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing consultant. Additionally, a director, market research has an average salary of $112,955, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Director, Market Research | Marketing Consultant | |
| Yearly salary | $112,955 | $70,593 |
| Hourly rate | $54.31 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Directors, market research and marketing consultants have different pay scales, as shown below.
| Director, Market Research | Marketing Consultant | |
| Average salary | $112,955 | $70,593 |
| Salary range | Between $68,000 And $185,000 | Between $44,000 And $112,000 |
| Highest paying City | Dover, DE | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Barclays | Meta |
| Best paying industry | Hospitality | Technology |
There are a few differences between a director, market research and a marketing consultant in terms of educational background:
| Director, Market Research | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and marketing consultants' demographics:
| Director, Market Research | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |