Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors, market research and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing coordinator. Additionally, a director, market research has an average salary of $112,955, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Director, Market Research | Marketing Coordinator | |
| Yearly salary | $112,955 | $48,326 |
| Hourly rate | $54.31 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Directors, market research and marketing coordinators have different pay scales, as shown below.
| Director, Market Research | Marketing Coordinator | |
| Average salary | $112,955 | $48,326 |
| Salary range | Between $68,000 And $185,000 | Between $34,000 And $67,000 |
| Highest paying City | Dover, DE | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Barclays | Keller Williams Capital Properties |
| Best paying industry | Hospitality | Technology |
There are a few differences between a director, market research and a marketing coordinator in terms of educational background:
| Director, Market Research | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and marketing coordinators' demographics:
| Director, Market Research | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |