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The differences between directors, market research and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a director, market research and a marketing specialist. Additionally, a director, market research has an average salary of $112,955, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a director, market research include market research, data analysis and competitive intelligence. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Director, Market Research | Marketing Specialist | |
| Yearly salary | $112,955 | $54,942 |
| Hourly rate | $54.31 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 59,598 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Directors, market research and marketing specialists have different pay scales, as shown below.
| Director, Market Research | Marketing Specialist | |
| Average salary | $112,955 | $54,942 |
| Salary range | Between $68,000 And $185,000 | Between $36,000 And $82,000 |
| Highest paying City | Dover, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Barclays | |
| Best paying industry | Hospitality | Technology |
There are a few differences between a director, market research and a marketing specialist in terms of educational background:
| Director, Market Research | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, market research' and marketing specialists' demographics:
| Director, Market Research | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 57.6% Female, 42.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |