Director, marketing & product development vs assistant marketing director

Differences between director, marketing & product development and assistant marketing director duties and responsibilities

Director, marketing & product development example responsibilities.

• Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
• Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
• Create pro-forma models for ROI analyses for new dispensing systems justification.
• Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
• Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
• Assist with budget reporting including billing and invoicing and opening and tracking POs
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Assistant marketing director example responsibilities.

• Manage website development/content and SEM strategies for corporate and divisional sites.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Direct the advertising, marketing and promotional efforts of a major FM station.
• Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
• Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
• Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
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