Director, marketing & product development vs product marketing manager

The differences between directors, marketing & product development and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & product development and a product marketing manager. Additionally, a director, marketing & product development has an average salary of $128,950, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a director, marketing & product development include product development, product strategy and business development. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Director, marketing & product development vs product marketing manager overview

	Director, Marketing & Product Development	Product Marketing Manager
Yearly salary	$128,950	$112,220
Hourly rate	$62.00	$53.95
Growth rate	10%	10%
Number of jobs	206,053	166,047
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Director, marketing & product development vs product marketing manager salary

Directors, marketing & product development and product marketing managers have different pay scales, as shown below.

	Director, Marketing & Product Development	Product Marketing Manager
Average salary	$128,950	$112,220
Salary range	Between $92,000 And $180,000	Between $83,000 And $149,000
Highest paying City	Southlake, TX	San Bruno, CA
Highest paying state	California	California
Best paying company	MakerBot	Credit Karma
Best paying industry	Media	Technology

Differences between director, marketing & product development and product marketing manager education

There are a few differences between a director, marketing & product development and a product marketing manager in terms of educational background:

	Director, Marketing & Product Development	Product Marketing Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director, marketing & product development vs product marketing manager demographics

Here are the differences between directors, marketing & product development' and product marketing managers' demographics:

	Director, Marketing & Product Development	Product Marketing Manager
Average age	39	39
Gender ratio	Male, 67.3% Female, 32.7%	Male, 61.6% Female, 38.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing & product development and product marketing manager duties and responsibilities

Director, marketing & product development example responsibilities.

Present outcomes and cost-effectiveness data to CMS, manage care organizations and other third party payers to secure insurance coverage.
Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
Create pro-forma models for ROI analyses for new dispensing systems justification.
Review, maintain, and improve ROI tracking systems to help measure and evaluate the effectiveness of all marketing activities.
Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
Assist with budget reporting including billing and invoicing and opening and tracking POs

Product marketing manager example responsibilities.

Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
Manage execution of retail signage (POS) and cross promotions for grocery partners.
Lead a global team representing the commercial interests of the Americas, Europe and Asia.
Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
Lead product development and business development of emerging mobile and cloud solutions.

Director, marketing & product development vs product marketing manager skills

Common director, marketing & product development skills

Product Development, 15%
Product Strategy, 10%
Business Development, 8%
Product Management, 8%
R, 8%
Market Research, 5%

Common product marketing manager skills

Digital Marketing, 7%
Product Management, 7%
Project Management, 6%
Marketing Campaigns, 5%
Market Research, 4%
B2B Marketing, 4%

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Director, Marketing & Product Development
Director, Marketing & Product Development vs Product Marketing Manager

Updated January 8, 2025

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