Director, marketing & promotions vs assistant marketing director

The differences between directors, marketing & promotions and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and an assistant marketing director. Additionally, a director, marketing & promotions has an average salary of $73,976, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Director, marketing & promotions vs assistant marketing director overview

	Director, Marketing & Promotions	Assistant Marketing Director
Yearly salary	$73,976	$55,415
Hourly rate	$35.57	$26.64
Growth rate	10%	10%
Number of jobs	95,118	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a director, marketing & promotions do?

A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Director, marketing & promotions vs assistant marketing director salary

Directors, marketing & promotions and assistant marketing directors have different pay scales, as shown below.

	Director, Marketing & Promotions	Assistant Marketing Director
Average salary	$73,976	$55,415
Salary range	Between $40,000 And $136,000	Between $35,000 And $86,000
Highest paying City	Santa Monica, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	iHeartMedia	Moody's
Best paying industry	-	-

Differences between director, marketing & promotions and assistant marketing director education

There are a few differences between a director, marketing & promotions and an assistant marketing director in terms of educational background:

	Director, Marketing & Promotions	Assistant Marketing Director
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 74%
Most common major	Communication	Business
Most common college	University of Georgia	University of Georgia

Director, marketing & promotions vs assistant marketing director demographics

Here are the differences between directors, marketing & promotions' and assistant marketing directors' demographics:

	Director, Marketing & Promotions	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 47.7% Female, 52.3%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director, marketing & promotions and assistant marketing director duties and responsibilities

Director, marketing & promotions example responsibilities.

Manage Facebook social media efforts.
Manage and develop social platforms for Facebook and official website.
Manage corporate marketing and communication functions, overseeing all promotional giveaways.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
Write & direct multiple YouTube videos per season to promote each homestand.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Director, marketing & promotions vs assistant marketing director skills

Common director, marketing & promotions skills

Website Content, 12%
Marketing Campaigns, 6%
Brand Marketing, 5%
Press Releases, 5%
Market Research, 4%
Photoshop, 3%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

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Director, Marketing & Promotions
Director, Marketing & Promotions vs Assistant Marketing Director

Updated January 8, 2025

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