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The differences between directors, marketing & promotions and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Director, Marketing & Promotions | Marketing Strategist | |
| Yearly salary | $73,976 | $80,033 |
| Hourly rate | $35.57 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Directors, marketing & promotions and marketing strategists have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Strategist | |
| Average salary | $73,976 | $80,033 |
| Salary range | Between $40,000 And $136,000 | Between $53,000 And $119,000 |
| Highest paying City | Santa Monica, CA | Harrisburg, PA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | iHeartMedia | McKinsey & Company Inc |
| Best paying industry | - | Technology |
There are a few differences between a director, marketing & promotions and a marketing strategist in terms of educational background:
| Director, Marketing & Promotions | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing strategists' demographics:
| Director, Marketing & Promotions | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |