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The differences between directors, marketing & promotions and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director, marketing & promotions and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $73,976 average annual salary of a director, marketing & promotions.
The top three skills for a director, marketing & promotions include website content, marketing campaigns and brand marketing. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director, Marketing & Promotions | Marketing Vice President | |
| Yearly salary | $73,976 | $177,188 |
| Hourly rate | $35.57 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 95,118 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of marketing & promotions oversees and directs a company's marketing and branding strategies from planning to execution. They are usually in charge of managing marketing teams, organizing marketing and promotional programs, setting goals and guidelines, establishing timelines and budgets, and coordinating with key media partners, building positive relationships along the way. They also participate in developing marketing materials, negotiating with external parties, and solving issues if any arise. Moreover, as a director, it is their responsibility to lead teams while implementing company policies and standards.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors, marketing & promotions and marketing vice presidents have different pay scales, as shown below.
| Director, Marketing & Promotions | Marketing Vice President | |
| Average salary | $73,976 | $177,188 |
| Salary range | Between $40,000 And $136,000 | Between $121,000 And $258,000 |
| Highest paying City | Santa Monica, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Oregon |
| Best paying company | iHeartMedia | Coty |
| Best paying industry | - | Retail |
There are a few differences between a director, marketing & promotions and a marketing vice president in terms of educational background:
| Director, Marketing & Promotions | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors, marketing & promotions' and marketing vice presidents' demographics:
| Director, Marketing & Promotions | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.7% Female, 52.3% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |