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The differences between directors of digital marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and an assistant marketing director. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Director Of Digital Marketing | Assistant Marketing Director | |
| Yearly salary | $112,413 | $55,415 |
| Hourly rate | $54.04 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Directors of digital marketing and assistant marketing directors have different pay scales, as shown below.
| Director Of Digital Marketing | Assistant Marketing Director | |
| Average salary | $112,413 | $55,415 |
| Salary range | Between $74,000 And $169,000 | Between $35,000 And $86,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Roku | Moody's |
| Best paying industry | Technology | - |
There are a few differences between a director of digital marketing and an assistant marketing director in terms of educational background:
| Director Of Digital Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and assistant marketing directors' demographics:
| Director Of Digital Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |