Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of digital marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a marketing strategist. Additionally, a director of digital marketing has an average salary of $112,413, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Director Of Digital Marketing | Marketing Strategist | |
| Yearly salary | $112,413 | $80,033 |
| Hourly rate | $54.04 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Directors of digital marketing and marketing strategists have different pay scales, as shown below.
| Director Of Digital Marketing | Marketing Strategist | |
| Average salary | $112,413 | $80,033 |
| Salary range | Between $74,000 And $169,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Roku | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a director of digital marketing and a marketing strategist in terms of educational background:
| Director Of Digital Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and marketing strategists' demographics:
| Director Of Digital Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |