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The differences between directors of digital marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of digital marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $112,413 average annual salary of a director of digital marketing.
The top three skills for a director of digital marketing include digital marketing, kpis and marketing campaigns. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Director Of Digital Marketing | Marketing Vice President | |
| Yearly salary | $112,413 | $177,188 |
| Hourly rate | $54.04 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 104,062 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of digital marketing oversees the online marketing operations in a company or organization. Their responsibilities typically revolve around crafting strategies to utilize web platforms for increasing brand awareness, producing reports and presentations, liaising with clients and stakeholders, approving projects, and coordinating with analysts, designers, managers, and writers. There are also instances where they must set the budget and goals, recruit staff, and reach out to vendors or suppliers. Furthermore, as a director, it is crucial to implement all policies and regulations, all while leading and shaping the team into a valuable asset of the company.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Directors of digital marketing and marketing vice presidents have different pay scales, as shown below.
| Director Of Digital Marketing | Marketing Vice President | |
| Average salary | $112,413 | $177,188 |
| Salary range | Between $74,000 And $169,000 | Between $121,000 And $258,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Oregon |
| Best paying company | Roku | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between a director of digital marketing and a marketing vice president in terms of educational background:
| Director Of Digital Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of digital marketing' and marketing vice presidents' demographics:
| Director Of Digital Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.0% Female, 37.0% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |