Director of field marketing vs chief marketing officer

The differences between directors of field marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a chief marketing officer. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $123,712 average annual salary of a director of field marketing.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Director of field marketing vs chief marketing officer overview

	Director Of Field Marketing	Chief Marketing Officer
Yearly salary	$123,712	$135,198
Hourly rate	$59.48	$65.00
Growth rate	10%	10%
Number of jobs	148,928	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Director of field marketing vs chief marketing officer salary

Directors of field marketing and chief marketing officers have different pay scales, as shown below.

	Director Of Field Marketing	Chief Marketing Officer
Average salary	$123,712	$135,198
Salary range	Between $98,000 And $155,000	Between $72,000 And $253,000
Highest paying City	-	Hamilton, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Shearman & Sterling
Best paying industry	-	Media

Differences between director of field marketing and chief marketing officer education

There are a few differences between a director of field marketing and a chief marketing officer in terms of educational background:

	Director Of Field Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 72%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director of field marketing vs chief marketing officer demographics

Here are the differences between directors of field marketing' and chief marketing officers' demographics:

	Director Of Field Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 58.4% Female, 41.6%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of field marketing and chief marketing officer duties and responsibilities

Director of field marketing example responsibilities.

Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of field marketing vs chief marketing officer skills

Common director of field marketing skills

Digital Marketing, 25%
Integrated Marketing, 11%
Marketing Mix, 8%
Marketing Campaigns, 6%
Channel Marketing, 4%
B2B Marketing, 4%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Director Of Field Marketing
Director Of Field Marketing vs Chief Marketing Officer

Updated January 8, 2025

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