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The differences between directors of field marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a director of communications and marketing. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Field Marketing | Director Of Communications And Marketing | |
| Yearly salary | $123,712 | $87,324 |
| Hourly rate | $59.48 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of field marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Field Marketing | Director Of Communications And Marketing | |
| Average salary | $123,712 | $87,324 |
| Salary range | Between $98,000 And $155,000 | Between $57,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New York |
| Best paying company | - | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a director of field marketing and a director of communications and marketing in terms of educational background:
| Director Of Field Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and directors of communications and marketing' demographics:
| Director Of Field Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |