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Director of field marketing vs director of communications and marketing

The differences between directors of field marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a director of communications and marketing. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Director of field marketing vs director of communications and marketing overview

Director Of Field MarketingDirector Of Communications And Marketing
Yearly salary$123,712$87,324
Hourly rate$59.48$41.98
Growth rate10%10%
Number of jobs148,928109,600
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Director of field marketing vs director of communications and marketing salary

Directors of field marketing and directors of communications and marketing have different pay scales, as shown below.

Director Of Field MarketingDirector Of Communications And Marketing
Average salary$123,712$87,324
Salary rangeBetween $98,000 And $155,000Between $57,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-New York
Best paying company-Paul Hastings
Best paying industry-Professional

Differences between director of field marketing and director of communications and marketing education

There are a few differences between a director of field marketing and a director of communications and marketing in terms of educational background:

Director Of Field MarketingDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorMarketingCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of field marketing vs director of communications and marketing demographics

Here are the differences between directors of field marketing' and directors of communications and marketing' demographics:

Director Of Field MarketingDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 58.4% Female, 41.6%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of field marketing and director of communications and marketing duties and responsibilities

Director of field marketing example responsibilities.

  • Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
  • Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Director of field marketing vs director of communications and marketing skills

Common director of field marketing skills
  • Digital Marketing, 25%
  • Integrated Marketing, 11%
  • Marketing Mix, 8%
  • Marketing Campaigns, 6%
  • Channel Marketing, 4%
  • B2B Marketing, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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