Post job

Director of field marketing vs director of marketing & development

The differences between directors of field marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a director of marketing & development. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Director of field marketing vs director of marketing & development overview

Director Of Field MarketingDirector Of Marketing & Development
Yearly salary$123,712$98,174
Hourly rate$59.48$47.20
Growth rate10%10%
Number of jobs148,928151,893
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Director of field marketing vs director of marketing & development salary

Directors of field marketing and directors of marketing & development have different pay scales, as shown below.

Director Of Field MarketingDirector Of Marketing & Development
Average salary$123,712$98,174
Salary rangeBetween $98,000 And $155,000Between $59,000 And $162,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Baker McKenzie
Best paying industry-Finance

Differences between director of field marketing and director of marketing & development education

There are a few differences between a director of field marketing and a director of marketing & development in terms of educational background:

Director Of Field MarketingDirector Of Marketing & Development
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 75%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of field marketing vs director of marketing & development demographics

Here are the differences between directors of field marketing' and directors of marketing & development' demographics:

Director Of Field MarketingDirector Of Marketing & Development
Average age3939
Gender ratioMale, 58.4% Female, 41.6%Male, 48.3% Female, 51.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of field marketing and director of marketing & development duties and responsibilities

Director of field marketing example responsibilities.

  • Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
  • Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of marketing & development example responsibilities.

  • Manage the rollout and maintenance for retail store POS system.
  • Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
  • Create first Facebook social media marketing strategy for mall.
  • Structure reporting standards to host all commercial KPIs, providing decision support to group management.
  • Show more

Director of field marketing vs director of marketing & development skills

Common director of field marketing skills
  • Digital Marketing, 25%
  • Integrated Marketing, 11%
  • Marketing Mix, 8%
  • Marketing Campaigns, 6%
  • Channel Marketing, 4%
  • B2B Marketing, 4%
Common director of marketing & development skills
  • Facebook, 7%
  • Market Research, 7%
  • Revenue Growth, 6%
  • ROI, 6%
  • Twitter, 6%
  • Press Releases, 5%

Browse executive management jobs