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The differences between directors of field marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of field marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director Of Field Marketing | Director Of Sales And Marketing | |
| Yearly salary | $123,712 | $117,348 |
| Hourly rate | $59.48 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 148,928 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors of field marketing and directors of sales and marketing have different pay scales, as shown below.
| Director Of Field Marketing | Director Of Sales And Marketing | |
| Average salary | $123,712 | $117,348 |
| Salary range | Between $98,000 And $155,000 | Between $73,000 And $188,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of field marketing and a director of sales and marketing in terms of educational background:
| Director Of Field Marketing | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors of field marketing' and directors of sales and marketing' demographics:
| Director Of Field Marketing | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |