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Director of field marketing vs director of sales

The differences between directors of field marketing and directors of sales can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of field marketing, becoming a director of sales takes usually requires 6-8 years. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director of sales are sales process, customer service, and customer satisfaction.

Director of field marketing vs director of sales overview

Director Of Field MarketingDirector Of Sales
Yearly salary$123,712$111,068
Hourly rate$59.48$53.40
Growth rate10%5%
Number of jobs148,92891,891
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3946
Years of experience108

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Director of field marketing vs director of sales salary

Directors of field marketing and directors of sales have different pay scales, as shown below.

Director Of Field MarketingDirector Of Sales
Average salary$123,712$111,068
Salary rangeBetween $98,000 And $155,000Between $73,000 And $168,000
Highest paying City-San Francisco, CA
Highest paying state-New York
Best paying company-Mayo Clinic
Best paying industry-Finance

Differences between director of field marketing and director of sales education

There are a few differences between a director of field marketing and a director of sales in terms of educational background:

Director Of Field MarketingDirector Of Sales
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Director of field marketing vs director of sales demographics

Here are the differences between directors of field marketing' and directors of sales' demographics:

Director Of Field MarketingDirector Of Sales
Average age3946
Gender ratioMale, 58.4% Female, 41.6%Male, 69.4% Female, 30.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between director of field marketing and director of sales duties and responsibilities

Director of field marketing example responsibilities.

  • Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
  • Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of sales example responsibilities.

  • Lead the OEM business transformation.
  • Manage projects & action items for EVP.
  • Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
  • Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Show more

Director of field marketing vs director of sales skills

Common director of field marketing skills
  • Digital Marketing, 25%
  • Integrated Marketing, 11%
  • Marketing Mix, 8%
  • Marketing Campaigns, 6%
  • Channel Marketing, 4%
  • B2B Marketing, 4%
Common director of sales skills
  • Sales Process, 7%
  • Customer Service, 7%
  • Customer Satisfaction, 6%
  • Sales Management, 6%
  • Healthcare, 5%
  • CRM, 4%

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