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Director of field marketing vs director of strategy

The differences between directors of field marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $123,712 average annual salary of a director of field marketing.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director of strategy are analytics, healthcare, and project management.

Director of field marketing vs director of strategy overview

Director Of Field MarketingDirector Of Strategy
Yearly salary$123,712$145,870
Hourly rate$59.48$70.13
Growth rate10%10%
Number of jobs148,92865,254
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 68%
Average age3939
Years of experience1010

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a director of strategy do?

A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.

Director of field marketing vs director of strategy salary

Directors of field marketing and directors of strategy have different pay scales, as shown below.

Director Of Field MarketingDirector Of Strategy
Average salary$123,712$145,870
Salary rangeBetween $98,000 And $155,000Between $107,000 And $198,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-McKinsey & Company Inc
Best paying industry-Media

Differences between director of field marketing and director of strategy education

There are a few differences between a director of field marketing and a director of strategy in terms of educational background:

Director Of Field MarketingDirector Of Strategy
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 68%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of field marketing vs director of strategy demographics

Here are the differences between directors of field marketing' and directors of strategy' demographics:

Director Of Field MarketingDirector Of Strategy
Average age3939
Gender ratioMale, 58.4% Female, 41.6%Male, 66.2% Female, 33.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of field marketing and director of strategy duties and responsibilities

Director of field marketing example responsibilities.

  • Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
  • Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director of strategy example responsibilities.

  • Manage RFP and RFI processes.
  • Lead the re-engineering of the overall DTC marketing process.
  • Lead SaaS business divesture negotiations, system and customer transition.
  • Plan, develop, lead and manage Medicare programs and medicare-relate studies.
  • Manage design team in creating new UI concepts and designs for online projects.
  • Manage the organization's data visualization program and social media presence, increasing the number of unique website visits.
  • Show more

Director of field marketing vs director of strategy skills

Common director of field marketing skills
  • Digital Marketing, 25%
  • Integrated Marketing, 11%
  • Marketing Mix, 8%
  • Marketing Campaigns, 6%
  • Channel Marketing, 4%
  • B2B Marketing, 4%
Common director of strategy skills
  • Analytics, 9%
  • Healthcare, 8%
  • Project Management, 8%
  • Business Development, 5%
  • Client Facing, 4%
  • Digital Transformation, 4%

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