Director of field marketing vs director, product marketing

The differences between directors of field marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $123,712 average annual salary of a director of field marketing.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of field marketing vs director, product marketing overview

	Director Of Field Marketing	Director, Product Marketing
Yearly salary	$123,712	$141,699
Hourly rate	$59.48	$68.12
Growth rate	10%	10%
Number of jobs	148,928	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of field marketing vs director, product marketing salary

Directors of field marketing and directors, product marketing have different pay scales, as shown below.

	Director Of Field Marketing	Director, Product Marketing
Average salary	$123,712	$141,699
Salary range	Between $98,000 And $155,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of field marketing and director, product marketing education

There are a few differences between a director of field marketing and a director, product marketing in terms of educational background:

	Director Of Field Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director of field marketing vs director, product marketing demographics

Here are the differences between directors of field marketing' and directors, product marketing' demographics:

	Director Of Field Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 58.4% Female, 41.6%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of field marketing and director, product marketing duties and responsibilities

Director of field marketing example responsibilities.

Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of field marketing vs director, product marketing skills

Common director of field marketing skills

Digital Marketing, 25%
Integrated Marketing, 11%
Marketing Mix, 8%
Marketing Campaigns, 6%
Channel Marketing, 4%
B2B Marketing, 4%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Field Marketing
Director Of Field Marketing vs Director, Product Marketing

Updated January 8, 2025

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