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Director of field marketing vs manager, field marketing

The differences between directors of field marketing and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a manager, field marketing. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Director of field marketing vs manager, field marketing overview

Director Of Field MarketingManager, Field Marketing
Yearly salary$123,712$93,296
Hourly rate$59.48$44.85
Growth rate10%10%
Number of jobs148,928174,371
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Director of field marketing vs manager, field marketing salary

Directors of field marketing and managers, field marketing have different pay scales, as shown below.

Director Of Field MarketingManager, Field Marketing
Average salary$123,712$93,296
Salary rangeBetween $98,000 And $155,000Between $68,000 And $127,000
Highest paying City-Carson City, NV
Highest paying state-Nevada
Best paying company-Google
Best paying industry-Technology

Differences between director of field marketing and manager, field marketing education

There are a few differences between a director of field marketing and a manager, field marketing in terms of educational background:

Director Of Field MarketingManager, Field Marketing
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 82%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of field marketing vs manager, field marketing demographics

Here are the differences between directors of field marketing' and managers, field marketing' demographics:

Director Of Field MarketingManager, Field Marketing
Average age3939
Gender ratioMale, 58.4% Female, 41.6%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of field marketing and manager, field marketing duties and responsibilities

Director of field marketing example responsibilities.

  • Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
  • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
  • Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
  • Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
  • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Director of field marketing vs manager, field marketing skills

Common director of field marketing skills
  • Digital Marketing, 25%
  • Integrated Marketing, 11%
  • Marketing Mix, 8%
  • Marketing Campaigns, 6%
  • Channel Marketing, 4%
  • B2B Marketing, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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