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The differences between directors of field marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a marketing director. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Director Of Field Marketing | Marketing Director | |
| Yearly salary | $123,712 | $114,906 |
| Hourly rate | $59.48 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Directors of field marketing and marketing directors have different pay scales, as shown below.
| Director Of Field Marketing | Marketing Director | |
| Average salary | $123,712 | $114,906 |
| Salary range | Between $98,000 And $155,000 | Between $68,000 And $193,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Brookfield Properties |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of field marketing and a marketing director in terms of educational background:
| Director Of Field Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and marketing directors' demographics:
| Director Of Field Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |