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The differences between directors of field marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a marketing lead. Additionally, a director of field marketing has an average salary of $123,712, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Director Of Field Marketing | Marketing Lead | |
| Yearly salary | $123,712 | $104,664 |
| Hourly rate | $59.48 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Directors of field marketing and marketing leads have different pay scales, as shown below.
| Director Of Field Marketing | Marketing Lead | |
| Average salary | $123,712 | $104,664 |
| Salary range | Between $98,000 And $155,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a director of field marketing and a marketing lead in terms of educational background:
| Director Of Field Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and marketing leads' demographics:
| Director Of Field Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |