Director of field marketing vs senior director of marketing

The differences between directors of field marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $123,712 average annual salary of a director of field marketing.

The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of field marketing vs senior director of marketing overview

	Director Of Field Marketing	Senior Director Of Marketing
Yearly salary	$123,712	$159,916
Hourly rate	$59.48	$76.88
Growth rate	10%	10%
Number of jobs	148,928	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of field marketing do?

A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of field marketing vs senior director of marketing salary

Directors of field marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Field Marketing	Senior Director Of Marketing
Average salary	$123,712	$159,916
Salary range	Between $98,000 And $155,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of field marketing and senior director of marketing education

There are a few differences between a director of field marketing and a senior director of marketing in terms of educational background:

	Director Of Field Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 79%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Director of field marketing vs senior director of marketing demographics

Here are the differences between directors of field marketing' and senior directors of marketing' demographics:

	Director Of Field Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 58.4% Female, 41.6%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of field marketing and senior director of marketing duties and responsibilities

Director of field marketing example responsibilities.

Overhaul database cleanup of more than 75,000 leads and contacts across marketing and CRM platforms to improvedata integrity and campaign performance.
Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
Create scripts, process, qualifying questions, CRM training, and buyer personas for target calling and solicitation.
Cut back on online ads and increase spending on events and telemarketing, resulting in a higher ROI on marketing spending.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of field marketing vs senior director of marketing skills

Common director of field marketing skills

Digital Marketing, 25%
Integrated Marketing, 11%
Marketing Mix, 8%
Marketing Campaigns, 6%
Channel Marketing, 4%
B2B Marketing, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Field Marketing
Director Of Field Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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