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The differences between directors of field marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of field marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $123,712 average annual salary of a director of field marketing.
The top three skills for a director of field marketing include digital marketing, integrated marketing and marketing mix. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Field Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $123,712 | $200,351 |
| Hourly rate | $59.48 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,928 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A director of field marketing is a management executive who is responsible for managing all the activities related to field marketing of an organization. This director must coach and lead a team of field marketing managers to ensure that field marketing of the organization is following global brand marketing standards and aligned to its product marketing strategy. The director should support the sales and marketing department so that they can improve field marketing campaign efficiency in terms of ROI. The director must also manage the budget and hiring plan for the field marketing section.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of field marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Field Marketing | Senior Vice President Of Marketing | |
| Average salary | $123,712 | $200,351 |
| Salary range | Between $98,000 And $155,000 | Between $121,000 And $330,000 |
| Highest paying City | - | Waltham, MA |
| Highest paying state | - | Massachusetts |
| Best paying company | - | Audubon Nature Institute |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of field marketing and a senior vice president of marketing in terms of educational background:
| Director Of Field Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of field marketing' and senior vice presidents of marketing' demographics:
| Director Of Field Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 58.4% Female, 41.6% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |