Director of interactive marketing vs marketing administrator

The differences between directors of interactive marketing and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of interactive marketing, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Director of interactive marketing vs marketing administrator overview

	Director Of Interactive Marketing	Marketing Administrator
Yearly salary	$142,097	$68,147
Hourly rate	$68.32	$32.76
Growth rate	10%	19%
Number of jobs	96,012	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 70%
Average age	39	37
Years of experience	10	6

Director of interactive marketing vs marketing administrator salary

Directors of interactive marketing and marketing administrators have different pay scales, as shown below.

	Director Of Interactive Marketing	Marketing Administrator
Average salary	$142,097	$68,147
Salary range	Between $101,000 And $198,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between director of interactive marketing and marketing administrator education

There are a few differences between a director of interactive marketing and a marketing administrator in terms of educational background:

	Director Of Interactive Marketing	Marketing Administrator
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of interactive marketing vs marketing administrator demographics

Here are the differences between directors of interactive marketing' and marketing administrators' demographics:

	Director Of Interactive Marketing	Marketing Administrator
Average age	39	37
Gender ratio	Male, 66.4% Female, 33.6%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between director of interactive marketing and marketing administrator duties and responsibilities

Director of interactive marketing example responsibilities.

Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Create, place and evaluate Facebook ads.
Implement both in-house and 3rd party ad-serving to track ROI.
Increase Facebook likes from 250 to over 100K in 6 months.
Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Director of interactive marketing vs marketing administrator skills

Common director of interactive marketing skills

Digital Strategy, 11%
Email Campaigns, 11%
Digital Marketing, 11%
Marketing Campaigns, 6%
Search Engine Optimization, 5%
SEM, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Director Of Interactive Marketing
Director Of Interactive Marketing vs Marketing Administrator

Updated January 8, 2025

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