Post job

Director of interactive marketing vs marketing executive

The differences between directors of interactive marketing and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing executive. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Director of interactive marketing vs marketing executive overview

Director Of Interactive MarketingMarketing Executive
Yearly salary$142,097$73,499
Hourly rate$68.32$35.34
Growth rate10%10%
Number of jobs96,012145,040
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Average age3939
Years of experience1010

Director of interactive marketing vs marketing executive salary

Directors of interactive marketing and marketing executives have different pay scales, as shown below.

Director Of Interactive MarketingMarketing Executive
Average salary$142,097$73,499
Salary rangeBetween $101,000 And $198,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between director of interactive marketing and marketing executive education

There are a few differences between a director of interactive marketing and a marketing executive in terms of educational background:

Director Of Interactive MarketingMarketing Executive
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs marketing executive demographics

Here are the differences between directors of interactive marketing' and marketing executives' demographics:

Director Of Interactive MarketingMarketing Executive
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and marketing executive duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Director of interactive marketing vs marketing executive skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

Browse executive management jobs