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Director of interactive marketing vs marketing strategist

The differences between directors of interactive marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a marketing strategist. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Director of interactive marketing vs marketing strategist overview

Director Of Interactive MarketingMarketing Strategist
Yearly salary$142,097$80,033
Hourly rate$68.32$38.48
Growth rate10%10%
Number of jobs96,01289,543
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Director of interactive marketing vs marketing strategist salary

Directors of interactive marketing and marketing strategists have different pay scales, as shown below.

Director Of Interactive MarketingMarketing Strategist
Average salary$142,097$80,033
Salary rangeBetween $101,000 And $198,000Between $53,000 And $119,000
Highest paying City-Harrisburg, PA
Highest paying state-Pennsylvania
Best paying company-McKinsey & Company Inc
Best paying industry-Technology

Differences between director of interactive marketing and marketing strategist education

There are a few differences between a director of interactive marketing and a marketing strategist in terms of educational background:

Director Of Interactive MarketingMarketing Strategist
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Director of interactive marketing vs marketing strategist demographics

Here are the differences between directors of interactive marketing' and marketing strategists' demographics:

Director Of Interactive MarketingMarketing Strategist
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between director of interactive marketing and marketing strategist duties and responsibilities

Director of interactive marketing example responsibilities.

  • Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
  • Create, place and evaluate Facebook ads.
  • Implement both in-house and 3rd party ad-serving to track ROI.
  • Increase Facebook likes from 250 to over 100K in 6 months.
  • Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
  • Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.
  • Show more

Marketing strategist example responsibilities.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
  • Show more

Director of interactive marketing vs marketing strategist skills

Common director of interactive marketing skills
  • Digital Strategy, 11%
  • Email Campaigns, 11%
  • Digital Marketing, 11%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 5%
  • SEM, 4%
Common marketing strategist skills
  • Digital Marketing, 11%
  • Email Marketing, 8%
  • Channel Marketing, 6%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%

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