Director of interactive marketing vs senior manager of marketing

The differences between directors of interactive marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of interactive marketing and a senior manager of marketing. Additionally, a director of interactive marketing has an average salary of $142,097, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a director of interactive marketing include digital strategy, email campaigns and digital marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Director of interactive marketing vs senior manager of marketing overview

	Director Of Interactive Marketing	Senior Manager Of Marketing
Yearly salary	$142,097	$118,350
Hourly rate	$68.32	$56.90
Growth rate	10%	10%
Number of jobs	96,012	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

Director of interactive marketing vs senior manager of marketing salary

Directors of interactive marketing and senior managers of marketing have different pay scales, as shown below.

	Director Of Interactive Marketing	Senior Manager Of Marketing
Average salary	$142,097	$118,350
Salary range	Between $101,000 And $198,000	Between $92,000 And $151,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between director of interactive marketing and senior manager of marketing education

There are a few differences between a director of interactive marketing and a senior manager of marketing in terms of educational background:

	Director Of Interactive Marketing	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of interactive marketing vs senior manager of marketing demographics

Here are the differences between directors of interactive marketing' and senior managers of marketing' demographics:

	Director Of Interactive Marketing	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 66.4% Female, 33.6%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of interactive marketing and senior manager of marketing duties and responsibilities

Director of interactive marketing example responsibilities.

Lead redesign of corporate website and e-commerce storefront that simplify navigation and increase customer satisfaction rating.
Create, place and evaluate Facebook ads.
Implement both in-house and 3rd party ad-serving to track ROI.
Increase Facebook likes from 250 to over 100K in 6 months.
Establish per-event ROI and budget metrics to track prospects from lead creation to opportunity win.
Coordinate multiple website usability studies, an eye tracking study and online surveys for large B2C website.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Director of interactive marketing vs senior manager of marketing skills

Common director of interactive marketing skills

Digital Strategy, 11%
Email Campaigns, 11%
Digital Marketing, 11%
Marketing Campaigns, 6%
Search Engine Optimization, 5%
SEM, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Director Of Interactive Marketing
Director Of Interactive Marketing vs Senior Manager Of Marketing

Updated January 8, 2025

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