Director of marketing & development vs assistant marketing director

Differences between director of marketing & development and assistant marketing director duties and responsibilities

Director of marketing & development example responsibilities.

• Manage the rollout and maintenance for retail store POS system.
• Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
• Create first Facebook social media marketing strategy for mall.
• Structure reporting standards to host all commercial KPIs, providing decision support to group management.
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Assistant marketing director example responsibilities.

• Manage website development/content and SEM strategies for corporate and divisional sites.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Direct the advertising, marketing and promotional efforts of a major FM station.
• Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
• Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
• Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
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